Foundation Marketing

Strategy

• Own senior client oversight relationships across an assigned book of business
• Serve as the primary escalation owner for challenged strategic direction and at-risk client expectations
• Host strategy presentations, sell strategic direction, and defend recommendations with senior client stakeholders
• Monitor account health and surface risks to the VP of Strategy
• Oversee GEO and content strategy execution against client-specific KPIs
• Review content plans, QBRs, monthly reporting, and other strategic deliverables
• Partner with Account Management on contracts, upselling, and cross-team coordination
• Manage and develop 3–5 strategists through PDPs, structured 1:1s, coaching, call reviews, and performance feedback
• Develop the team’s generative engine optimization capability
• Flag performance concerns to the VP of Strategy with supporting evidence
• Identify upsell and expansion opportunities and route them to Account Management
• Participate in strategic sales conversations for new accounts
• Contribute to Foundation’s GEO positioning by monitoring platform shifts, citation behavior, and AI-search trends

Strategy Manager