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Foundation Marketing

Strategy Manager

Foundation Marketing

Strategy Manager overseeing GEO and content strategy for Foundation’s B2B and SaaS clients. Leading client relationships, strategic quality, strategist development, and account expansion.

Posted 8/5/2026full-timeRemote • 🇵🇱 PolandMid-LevelSenior💰 CA$80,000 - CA$110,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in digital strategy and content strategy, with a strong focus on managing client relationships and developing teams. Proficient in analytical tools and capable of presenting strategic recommendations to senior stakeholders.

Highest-signal resume keywords
Digital StrategyContent StrategyGEO FluencyB2B Client PortfolioAnalytical Capabilities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Digital StrategyContent StrategyGEO FluencyAnalytical CapabilitiesPerformance Management
Soft Skills
Exceptional CommunicationCoachingTeam Development
Tools & Technologies
Google AnalyticsSearch ConsoleAhrefsHubSpot
Industry Keywords
Multi-Channel Marketing StrategyClient OversightStrategic SalesAI-Driven Content StrategiesUpselling

About the role

Key responsibilities & impact
  • Own senior client oversight relationships across an assigned book of business
  • Serve as the primary escalation owner for challenged strategic direction and at-risk client expectations
  • Host strategy presentations, sell strategic direction, and defend recommendations with senior client stakeholders
  • Monitor account health and surface risks to the VP of Strategy
  • Oversee GEO and content strategy execution against client-specific KPIs
  • Review content plans, QBRs, monthly reporting, and other strategic deliverables
  • Partner with Account Management on contracts, upselling, and cross-team coordination
  • Manage and develop 3–5 strategists through PDPs, structured 1:1s, coaching, call reviews, and performance feedback
  • Develop the team’s generative engine optimization capability
  • Flag performance concerns to the VP of Strategy with supporting evidence
  • Identify upsell and expansion opportunities and route them to Account Management
  • Participate in strategic sales conversations for new accounts
  • Contribute to Foundation’s GEO positioning by monitoring platform shifts, citation behavior, and AI-search trends

Requirements

What you’ll need
  • 5+ years in digital strategy, content strategy, or multi-channel marketing strategy
  • At least 2 years in a senior or oversight capacity
  • Experience managing or meaningfully developing at least one direct report
  • Proven GEO fluency, including building and delivering content strategies for AI-driven answer engines
  • Strong B2B or SaaS/tech client portfolio
  • Experience presenting and defending strategy at VP or Director level
  • Strong analytical capabilities using Google Analytics, Search Console, Ahrefs, and HubSpot
  • Exceptional written and real-time communication of complex strategic direction

Benefits

Comp & perks
  • Base pay range of $80,000–$110,000 CAD per year
  • Expected total compensation (OTE) of $105,000–$145,000 CAD+ per year
  • Commission tied directly to expansion within the oversight book
  • Global hiring and compensation determined using a role × level × location framework