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Strategy Manager
Foundation MarketingStrategy Manager overseeing GEO and content strategy for Foundation’s B2B and SaaS clients. Leading client relationships, strategic quality, strategist development, and account expansion.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital strategy and content strategy, with a strong focus on managing client relationships and developing teams. Proficient in analytical tools and capable of presenting strategic recommendations to senior stakeholders.
Highest-signal resume keywords
Digital StrategyContent StrategyGEO FluencyB2B Client PortfolioAnalytical Capabilities
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital StrategyContent StrategyGEO FluencyAnalytical CapabilitiesPerformance Management
Soft Skills
Exceptional CommunicationCoachingTeam Development
Tools & Technologies
Google AnalyticsSearch ConsoleAhrefsHubSpot
Industry Keywords
Multi-Channel Marketing StrategyClient OversightStrategic SalesAI-Driven Content StrategiesUpselling
About the role
Key responsibilities & impact- Own senior client oversight relationships across an assigned book of business
- Serve as the primary escalation owner for challenged strategic direction and at-risk client expectations
- Host strategy presentations, sell strategic direction, and defend recommendations with senior client stakeholders
- Monitor account health and surface risks to the VP of Strategy
- Oversee GEO and content strategy execution against client-specific KPIs
- Review content plans, QBRs, monthly reporting, and other strategic deliverables
- Partner with Account Management on contracts, upselling, and cross-team coordination
- Manage and develop 3–5 strategists through PDPs, structured 1:1s, coaching, call reviews, and performance feedback
- Develop the team’s generative engine optimization capability
- Flag performance concerns to the VP of Strategy with supporting evidence
- Identify upsell and expansion opportunities and route them to Account Management
- Participate in strategic sales conversations for new accounts
- Contribute to Foundation’s GEO positioning by monitoring platform shifts, citation behavior, and AI-search trends
Requirements
What you’ll need- 5+ years in digital strategy, content strategy, or multi-channel marketing strategy
- At least 2 years in a senior or oversight capacity
- Experience managing or meaningfully developing at least one direct report
- Proven GEO fluency, including building and delivering content strategies for AI-driven answer engines
- Strong B2B or SaaS/tech client portfolio
- Experience presenting and defending strategy at VP or Director level
- Strong analytical capabilities using Google Analytics, Search Console, Ahrefs, and HubSpot
- Exceptional written and real-time communication of complex strategic direction
Benefits
Comp & perks- Base pay range of $80,000–$110,000 CAD per year
- Expected total compensation (OTE) of $105,000–$145,000 CAD+ per year
- Commission tied directly to expansion within the oversight book
- Global hiring and compensation determined using a role × level × location framework