Digital Strategy Analyst – Market Access
Foundation Finance Company LLC
full-time
Posted on:
Location Type: Remote
Location: California • United States
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Salary
💰 $73,000 - $100,000 per year
About the role
- Partner with the Commercial Strategy Director and Program Access Resource (PAR) to translate payer strategies into cohesive digital engagement plans across multi-channel digital approaches (microsite, email, paid media, and internal platforms)
- Partner with PAR lead on the development of digital strategy for payer-facing initiatives, ensuring alignment with business goals, brand standards, and compliance requirements
- Manage the Market Access external website, including sign-up workflows, domain blacklisting, approval of new members, and database oversight
- With support from the PAR lead, maintain and enhance website content by regularly adding or refreshing approved promotional review board assets from Marketing, HEOR, and other cross-functional teams
- Build brand awareness across digital channels targeted to the payer community
- Assist in planning, creating, and optimizing digital campaigns to expand affiliate marketing channels (e.g., SEM, SEO)
- Evaluate opportunities for paid digital advertising within social media and payer-specific channels
- Monitor and analyze website and campaign performance using tools such as Google Analytics and UTMS, collaborating with internal teams to optimize metrics and user experience
- Conduct data analysis to identify trends, insights, and new opportunities that enhance payer reach and exposure
- Attend relevant conferences to strengthen clinical acumen
- Define and track digital KPIs in partnership with payer marketing leadership
- Collaborate with internal teams, including account directors, PAR lead, and brand leads, to ensure aligned and effective execution of digital campaigns
- Support continuous improvement efforts by identifying new digital opportunities, tools, and best practices
- Assist in managing vendor relationships as needed
- Conduct market research with the payer community to test messaging and creative assets
Requirements
- Bachelor’s Degree in a related field with 3+ years of proven digital marketing experience with focus on strategy development and execution within the healthcare field
- Possess strong analytical, creative, and communication skills with an expertise in digital tools such as Google Analytics
- Good project planning and organizational skills, with a high level of attention to detail
- Possess a strategic, creative, and innovative skillset with the ability to multitask in a dynamic, fast-paced matrix team environment
- Strong written and verbal communication skills
- Ability to perform successfully in a hybrid working environment
- Demonstrated ability and success working with cross-functional teams
- In-depth understanding of the US healthcare market
- Ability to manage multiple projects from conception to completion
- Proficiency with Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
- Ability to travel up to 10%
Benefits
- medical / dental / vision / prescription coverage
- employee wellness resources
- savings plans (401k and ESPP)
- paid time off & paid parental leave benefits
- disability benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingstrategy developmentcampaign optimizationdata analysisSEOSEMKPI trackingwebsite managementcontent managementmarket research
Soft Skills
analytical skillscreative skillscommunication skillsproject planningorganizational skillsattention to detailmultitaskingcollaborationadaptabilityproblem-solving