FORUM VERLAG HERKERT GMBH

Marketing Manager – Online Marketing, SEO, Content

FORUM VERLAG HERKERT GMBH

full-time

Posted on:

Location Type: Hybrid

Location: Merching • Germany

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About the role

  • Take responsibility for visibility and performance across GEO (geo-targeting), SEO, and product detail pages
  • Build efficient, AI-driven content and marketing processes
  • Manage GEO, SEO, and product detail pages
  • Develop data-driven customer journeys and conversion funnels
  • Optimize websites, landing pages, and product detail pages
  • Ensure quality assurance of all digital content
  • Analyze performance using relevant KPIs and derive optimization measures
  • Establish AI workflows for research, copywriting, and content optimization

Requirements

  • Solid experience in SEO/GEO, content, and conversion optimization
  • Data-driven working approach
  • Design customer journeys and funnels
  • Experience developing and improving websites, landing pages, and product detail pages
  • Proficient with common SEO, web analytics, and tracking tools
  • Strong editorial skills to produce audience-targeted, conversion-focused copy in German
  • Experienced in using AI tools and efficient workflows
  • Ability to collaborate professionally with various stakeholders
Benefits
  • Remote work / home office after the probation period
  • Competitive salary and special payments (e.g., bonuses)
  • 30 days of vacation
  • No weekend work and no overtime
  • Comprehensive onboarding and training opportunities
  • Varied responsibilities in a dynamic environment
  • Regular team events
  • A motivated, collegial team with flat hierarchies
  • Attractive employee discounts, JobRad (company bike leasing), and more
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOGEOcontent optimizationconversion optimizationweb analyticstracking toolscustomer journey designfunnel developmentquality assuranceAI workflows
Soft Skills
data-driven approacheditorial skillscollaborationstakeholder management