
Marketing Manager, Online Marketing, SEO & Content
FORUM MEDIA GROUP
full-time
Posted on:
Location Type: Hybrid
Location: Merching • Germany
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About the role
- Responsible for visibility and performance in the areas of GEO, SEO and product detail pages
- Build efficient, AI-supported content and marketing processes
- Develop data-driven customer journeys and conversion funnels
- Optimize websites, landing pages and product detail pages
- Ensure quality assurance of all digital content
- Analyze performance based on relevant KPIs
- Establish AI workflows for research, copywriting and content optimization
- Ensure a consistent brand presence and collaborate closely with marketing and product management
Requirements
- Proven experience in SEO/GEO, content and conversion optimization
- Data-driven working methods, including designing customer journeys and funnels
- Experience further developing websites, landing pages and product detail pages
- Confident use of common SEO, web analytics and tracking tools
- Strong editorial skills for target-group-oriented, conversion-focused copy in German
- Proficient use of AI tools
- Structured, independent working style and strong implementation skills
- Ability to work professionally with diverse stakeholders
Benefits
- Full-time (38 hours) with flexible working hours
- Option to work from home after the probationary period
- Competitive salary and additional bonus payments
- 30 days of vacation
- No weekend work and no overtime
- Comprehensive onboarding and training opportunities
- Varied tasks in a dynamic environment
- Regular team events
- A motivated, collegial team with flat hierarchies
- Attractive employee discounts
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEOGEOcontent optimizationconversion optimizationdata-driven methodscustomer journey designwebsite developmentlanding page optimizationcopywritingAI tools
Soft Skills
editorial skillsstructured working styleindependent working styleimplementation skillscollaborationstakeholder management