FORUM MEDIA GROUP

Performance Marketing

• Independently plan, implement and optimize revenue-driven performance marketing campaigns with a focus on paid advertising and media planning
• Efficient budget management to maximize the impact of our marketing spend
• Identify, build and develop new traffic, revenue and subscription channels, as well as innovative platforms and partnerships
• Continuous development of our search engine advertising (SEA) and affiliate activities
• Analyze and report campaign results to drive targeted performance improvements
• Close collaboration with other marketing teams and active use of data-driven insights (e.g., Google Analytics, KPI frameworks)

Performance Marketing Manager

Marketing

• Responsible for revenue growth and achievement of sales targets
• Develop and implement effective direct marketing campaigns
• Expand and continuously optimize the subscription sales funnel
• Analyze KPIs and derive and implement concrete growth strategies
• Plan and control budgets and forecasts
• Monitor market and competitors
• Lead and develop sales teams
• Work closely with Marketing, Product Management and Customer Service

Head of Direct Marketing – Subscription Sales

Customer Success Manager

• Kampagnenmanagement: Planung bis Umsetzung zielgerichteter Kampagnen zur Leadgenerierung, Markenbekanntheit und Werbeeffizienz
• CRM-Strategie: Implementierung eines neuen CRM-Systems und Entwicklung darauf basierender Kampagnen
• Datenanalyse & Reporting: Analyse relevanter KPIs, Interpretation und Ableitung konkreter Handlungsempfehlungen
• Forecast & Budget: Erstellung von Forecasts und Budgets für Marketingaktivitäten und kontinuierliche Performance-Überwachung
• Markt- & Wettbewerbsanalyse: Systematische Bewertung von Trends, Zielgruppenbedürfnissen und Wettbewerbsstrategien
• Strategische Zusammenarbeit: Enge Abstimmung mit Vertrieb und Produktmanagement zur effektiven Marktbearbeitung
• Teamkoordination: Führung eines sechsköpfigen Marketing-Teams
• Teamlead-Rolle | Elternzeitvertretung 2 Jahre | Perspektive auf längerfristige Zusammenarbeit

Performance Marketing Manager

Head of Direct Marketing – Subscription Sales

Marketing Manager, Campaigns, CRM und Data