Forum Franco-Japonais des Etudiants

Conversion Rate Optimizer

• Define the CRO (Conversion Rate Optimization) roadmap: conduct business analyses to extract, consolidate and challenge business needs coming from central teams, local teams and external agencies.
• Define KPIs, targets and key results for website conversion.
• Monitor Scrum implementation: build and maintain a comprehensive product roadmap outlining key milestones and priorities.
• Define and prioritize product features to maximize value.
• Manage the product backlog related to onsite conversion (dealer search, e-tailers).
• Ensure quality and consistency of implementations, in collaboration with architects and business experts.
• Track performance: conduct user research and collect feedback to understand user needs and pain points.
• Translate user insights into concrete product improvements, focusing on improving conversion paths.
• Use data analysis and user behavior to make informed product decisions.

Digital Product Manager – Conversion Funnel, Conversion Rate Optimization