Digital Product Manager – Conversion Funnel, Conversion Rate Optimization

Forum Franco-Japonais des Etudiants

Digital Product Manager focused on Conversion Rate Optimization for Michelin's extensive digital ecosystem, enhancing user experiences and ensuring quality implementation. Collaborating with diverse teams and leveraging analytics for informed decision-making.

Posted 4/15/2026full-timeLyon • 🇫🇷 FranceMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Define the CRO (Conversion Rate Optimization) roadmap: conduct business analyses to extract, consolidate and challenge business needs coming from central teams, local teams and external agencies.
Define KPIs, targets and key results for website conversion.
Monitor Scrum implementation: build and maintain a comprehensive product roadmap outlining key milestones and priorities.
Define and prioritize product features to maximize value.
Manage the product backlog related to onsite conversion (dealer search, e-tailers).
Ensure quality and consistency of implementations, in collaboration with architects and business experts.
Track performance: conduct user research and collect feedback to understand user needs and pain points.
Translate user insights into concrete product improvements, focusing on improving conversion paths.
Use data analysis and user behavior to make informed product decisions.

Requirements

What you’ll need

Proven experience in web product management, including defining product strategy and roadmaps.
Strong analytical skills with the ability to interpret data and user insights.
Familiarity with Agile methodologies and product management tools.
Experience and knowledge in conversion rate optimization topics.
Proficiency with tools (Analytics, email and lead nurturing, A/B testing and behavioral studies, personalization, etc.).

Benefits

Comp & perks

A dynamic, collaborative work environment focused on innovation.
High-impact projects at the heart of Michelin’s digital transformation.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

conversion rate optimizationdata analysisuser researchproduct strategyproduct roadmapproduct backlog managementKPI definitionA/B testingbehavioral studiespersonalization

Soft Skills

analytical skillscollaborationcommunicationprioritizationproblem-solving