Fortive

Product Manager

Fortive

full-time

Posted on:

Location Type: Hybrid

Location: Oregon • United States

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Salary

💰 $140,000 - $160,000 per year

About the role

  • Lead development of the aerospace & defense / defense modernization marketing strategy for the Americas region.
  • Define segment priority use cases, buyer personas, influence maps, and defense procurement pathways.
  • Translate market intelligence into action plans that inform product positioning, content, and campaign strategy.
  • Craft compelling, technically accurate messaging frameworks tailored to defense/government programs and modernization priorities.
  • Partner with Product Marketing, Engineering, and Solutions teams to communicate differentiated value to defense stakeholders (e.g., program managers, S&T communities, system integrators).
  • Orchestrate multi-channel demand generation campaigns targeting defense and government segments, including webinar series, educational campaigns, account-based marketing (ABM), and digital outreach.
  • Collaborate with field marketing and partner marketing to adapt campaigns for key defense markets (U.S. DoD, prime contractors, defense integrators).
  • Develop defense-specific marketing assets such as playbooks, battle cards, solution briefs, white papers, technical webinars, and RFP support collateral.
  • Conduct training sessions with sales, business development, and channel partners to ensure awareness of messaging, use case positioning, and competitive differentiators.
  • Work closely with Business Development, Government / MIL sales teams, Product Management, and Partner organizations to align strategy, messaging, and execution.
  • Track defense technology trends, competitive moves, government procurement priorities (e.g., modernization budgets, NISPOM/CMMC influences, secure network requirements).
  • Provide insights and recommendations to leadership and Product teams.
  • Define and report on key performance indicators (KPIs) including pipeline influence, campaign engagement, qualified lead generation, and deal support effectiveness.

Requirements

  • Bachelor’s degree in Marketing, Engineering, Business, or related field.
  • 6+ years of experience in technical marketing, product marketing, or strategy functions in B2B technology, ideally with defense/government focus.
  • Demonstrated experience in marketing technical solutions to aerospace, defense, government, military, or highly regulated markets.
  • Strong written and verbal communication skills with proficiency in technical storytelling.
  • Ability to work cross-functionally with global teams and influence without direct authority.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
technical marketingproduct marketingcampaign strategydemand generationaccount-based marketingcontent creationmarket intelligenceKPI reportingcompetitive analysisdefense procurement
Soft Skills
communicationcollaborationinfluencetrainingstrategic thinkingcross-functional teamworkstorytellingleadershipadaptabilityinsight generation