Fortive

Technical Marketing Manager

Fortive

full-time

Posted on:

Location Type: Hybrid

Location: Beaverton • Oregon • United States

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Salary

💰 $120,000 - $140,000 per year

About the role

  • Define the Energy Resilience megatrend strategy for the Americas region — including power electronics, high power systems, utility and grid applications, energy storage, data centers, and renewable energy test solutions.
  • Understand key market drivers (grid modernization, decarbonization, storage integration, power conversion technologies) and translate them into actionable marketing plans.
  • Create and maintain clear, differentiated messaging frameworks that communicate segment value to technical and business buyers (e.g., power systems engineers, energy storage integrators, data center architects).
  • Partner with product and engineering to ensure technical accuracy and competitive differentiation across all materials.
  • Lead regional go-to-market planning with demand generation, field marketing, and channel teams aligned to segment priorities and business goals.
  • Collaborate with global teams to localize campaigns for the Americas audience segments.
  • Plan and execute targeted, multi-channel campaigns (email, digital ads, content syndication, webinars, ABM programs) focused on critical energy resilience use cases.
  • Optimize campaign performance using metrics such as engagement, pipeline influence, and conversion.
  • Develop field-ready sales tools, technical content, solution briefs, playbooks, and competitive intelligence resources.
  • Train sales and business development teams on segment messaging, value propositions, and differentiation.
  • Collaborate with channel partners, key accounts, and system integrators to co-market energy resilience solutions.
  • Monitor competitive landscape, industry trends, and customer insights to inform strategy adjustments.
  • Report on KPIs that measure campaign effectiveness, segment pipeline contribution, and content ROI.

Requirements

  • Bachelor’s degree in Engineering, Marketing, Business, or a related field.
  • 5–8+ years of experience in technical marketing, product marketing, or strategic marketing roles in power electronics, energy systems, renewable energy, or related technology markets.
  • Proven ability to develop and execute marketing strategy for complex technical solutions.
  • Strong communication skills with the ability to convey technical value in business terms.
  • Experience with CRM and marketing automation systems (e.g., Salesforce, Marketo, HubSpot, Microsoft Dynamics).
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
technical marketingproduct marketingstrategic marketingmarketing strategycampaign performance optimizationdata analysiscontent creationsales enablementcompetitive intelligencemulti-channel marketing
Soft Skills
communication skillscollaborationleadershipstrategic thinkingproblem-solvingtraininglocalizationadaptabilitycreativitycustomer insights