Fortive

Senior Manager, Marketing Technology & Operations

Fortive

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Own administration, configuration, and ongoing optimization of the marketing technology stack, including marketing automation, ABM platforms, attribution tools, and supporting systems.
  • Serve as the primary owner of marketing automation infrastructure.
  • Lead lifecycle stages and status management.
  • Lead scoring, routing, and qualification frameworks.
  • Lead and maintain integrations across marketing, sales, and data platforms to ensure accurate data flow and reliable reporting.
  • Establish governance, documentation, best practices, and a long-term marketing technology roadmap.
  • Partner with Campaign Operations and Demand Generation teams to operationalize multi-channel campaigns.
  • Ensure tracking, attribution, and performance measurement are built into campaign execution from inception.
  • Identify, evaluate, and implement AI-driven solutions that improve marketing execution, lead management, reporting, and operational efficiency.
  • Own upstream data quality, lifecycle definitions, attribution logic, and operational inputs that enable reliable analytics and performance measurement.
  • Lead complex marketing technology and operational initiatives end-to-end, including system implementations, migrations, integrations, and GTM process changes.

Requirements

  • 7–10+ years of progressive experience in Marketing Operations, Marketing Technology, or Revenue Operations.
  • Deep hands-on experience with marketing automation platforms (HubSpot preferred; or similar systems acceptable).
  • Strong experience supporting ABM platforms and account-based marketing methodologies.
  • Proven track record of designing and operationalizing scalable GTM, lifecycle, and lead management processes.
  • Experience managing marketing technology integrations, APIs, and data flow architecture.
  • Demonstrated experience supporting attribution modeling and revenue performance reporting.
  • Familiarity with AI tools and automation use cases within marketing operations environments.
  • Strong project management and cross-functional stakeholder communication skills.
  • Ability to operate independently with a high degree of ownership and strategic problem-solving.
Benefits
  • generous medical, dental, and vision insurance
  • life insurance
  • 401k with match
  • flexible time-off policy
  • paid parental leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing automationABM platformsattribution toolsdata flow architectureattribution modelinglead managementGTM processAPIsAI-driven solutionslifecycle management
Soft Skills
project managementcross-functional communicationstrategic problem-solvingownershipleadership