Senior Product Marketing Manager

Fortive

full-time

Posted on: 3/17/2026

Location Type: Remote

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About the role

Develop and execute product marketing strategies aligned with business objectives
Lead product launches and cross-functional initiatives
Create compelling messaging for target personas and market segments
Translate complex technical concepts into customer-centric language
Partner with sales to develop enablement tools and training materials
Support sales teams with value propositions and competitive insights
Conduct market research and competitive analysis
Use insights to inform product strategy and differentiation
Lead continuous market intelligence — competitive movements, regulatory shifts, emerging tech
Work closely with product, sales, and customer success teams
Align marketing efforts with product development and customer needs
Own the creation of a repeatable GTM framework that accelerates product launches
Turn Product Marketing into a commercial growth catalyst

Bachelor’s Degree in relevant field
Demonstrated ability to use AI-powered tools to accelerate productivity and effectiveness
8-12 years of relevant work experience
Proven experience in product marketing within a SaaS or healthcare technology environment
Strong communication and storytelling skills
Ability to translate complex technical concepts into customer-centric messaging
Experience collaborating with cross-functional teams
Analytical mindset with ability to derive insights from data
Ability to travel 15-20%

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketingmarket researchcompetitive analysisGTM frameworkAI-powered toolsdata analysis

Soft Skills

communication skillsstorytelling skillscollaborationanalytical mindset

Certifications

Bachelor’s Degree