Fortive

Copywriter

Fortive

full-time

Posted on:

Location Type: Hybrid

Location: Everett • Washington • United States

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About the role

  • Develop engaging, brand‑aligned copy for digital, print, video, and integrated campaigns that support Fluke’s strategic priorities.
  • Craft narratives that connect emotionally with technical audiences while reinforcing Fluke’s leadership in safety, accuracy, and reliability.
  • Maintain and evolve Fluke’s brand voice—ensuring tone, clarity, and messaging consistency across all channels and geographies.
  • Write compelling headlines, scripts, taglines, narratives, long-form copy, and product value propositions that differentiate Fluke in the marketplace.
  • Translate complex technical information into clear, concise, audience‑friendly content without sacrificing accuracy.
  • Partner with Product Marketing and subject‑matter experts to articulate product benefits, features, and use cases across industries such as electrical, industrial maintenance, manufacturing, HVAC, energy, and more.
  • Write and refine content ranging from product pages and datasheets to solution briefs, landing pages, and training materials.
  • Support the development of precise, functional copy for tools, instrumentation, software, and connected solutions.
  • Create web and digital content optimized for SEO, AEO, and GEO initiatives—ensuring discoverability, clarity, and user relevance.
  • Collaborate with the Digital team to interpret keyword insights and search intent, applying them to high‑quality content that improves visibility and drives organic traffic.
  • Write structured, intent‑aligned content for web pages, FAQs, how‑to guides, and other performance‑driven assets.
  • Continuously refine content based on analytics, testing, and performance insights.
  • Work closely with designers, art directors, videographers, photographers and producers within the Creative Studio to develop integrated concepts and deliverables.
  • Partner with Brand, Product Marketing, Digital, and Commercial teams to ensure messaging accuracy, alignment, and strategic impact.
  • Participate in creative reviews, brainstorms, and workshops to generate ideas and contribute to concept development.
  • Manage feedback from multiple stakeholders with professionalism and clarity.
  • Manage multiple projects simultaneously, delivering high‑quality work under tight deadlines in a fast‑paced environment.
  • Ensure all content meets brand, legal, and technical standards prior to final delivery.
  • Contribute to content templates, writing guidelines, and scalable workflows that support global creative operations.
  • Collaborate with external writers, translators, and freelancers as needed to support capacity and localization efforts.
  • Stay current on writing trends, platform best practices, and emerging content formats—from short‑form digital storytelling to interactive and connected content experiences.
  • Explore new approaches to content creation, including AI‑assisted writing tools, to enhance efficiency and creative output.
  • Advocate for customer‑centric storytelling rooted in insight, empathy, and Fluke’s brand purpose.

Requirements

  • Bachelor’s degree in English, Communications, Journalism, Marketing, or related field.
  • 3–7 years of professional writing experience within an agency, creative studio, or in‑house marketing team.
  • Proven ability to write for both creative campaigns and technical audiences.
  • Strong portfolio demonstrating versatility across formats (campaigns, digital content, product copy, scripts, email, social, web, etc.).
  • Experience writing for industrial, technical, B2B, or engineering audiences strongly preferred.
  • Familiarity with SEO writing principles, structured content, and on‑page optimization best practices.
  • Excellent grammar, editing, and storytelling skills with meticulous attention to detail.
  • Ability to translate complex topics into clear, concise, and compelling language.
  • Strong communication and collaboration skills with the ability to navigate feedback and adjust messaging as needed.
  • Comfort working in a fast-paced, iterative environment with multiple stakeholders and competing priorities.
  • Familiarity with project management and collaboration platforms (e.g., Asana, Monday.com, Workfront) is a plus.
  • Please include your portfolio with your application.
Benefits
  • Health insurance
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
copywritingSEO writingcontent creationtechnical writingnarrative developmenteditingstorytellingcontent optimizationB2B writingstructured content
Soft Skills
communicationcollaborationattention to detailproject managementcreativityadaptabilityprofessionalismtime managementfeedback managementempathy
Certifications
Bachelor’s degree in EnglishBachelor’s degree in CommunicationsBachelor’s degree in JournalismBachelor’s degree in Marketing