Fortive

Strategic Marketing Manager – Vertical Growth, ABM

Fortive

full-time

Posted on:

Location Type: Hybrid

Location: Everett • Washington • United States

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Job Level

SeniorLead

About the role

  • Define how Fluke drives growth and engagement across high-potential verticals.
  • Apply specialized expertise to develop and execute account-based and vertical marketing strategies.
  • Create personalized, data-informed programs that engage priority accounts and elevate presence in high-growth industries.
  • Translate commercial priorities into actionable marketing programs.
  • Establish scalable frameworks, modern capabilities, and repeatable programs that enable sustained growth.
  • Report to the Director, Commercial Marketing & Enablement and partner with regional marketing, global teams, and external agencies.

Requirements

  • 8+ years of B2B marketing experience in industrial, technology, or energy-related industries, with proven success in account-based or vertical marketing.
  • Demonstrated ability to lead complex marketing projects and apply specialized expertise in ABM and vertical marketing.
  • Deep understanding of ABM principles, digital channels, and full-funnel campaign design — with the ability to apply them using existing systems.
  • Experience with CRM and marketing automation tools (Microsoft Dynamics, Eloqua), plus familiarity with ABM platforms such as 6Sense, Demandbase, or similar.
  • Strong analytical and storytelling skills, with the ability to translate data and insights into compelling, actionable narratives.
  • Proven success collaborating across sales, product, and global marketing teams in matrixed environments.
  • Proven ability to lead complex projects and influence cross-functional stakeholders; experience or interest in developing people leadership skills a plus.
  • Demonstrated curiosity, adaptability, and comfort in a builder environment.
  • Bachelor’s degree in Marketing, Business, or related field.
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible working hours
  • Paid time off
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingaccount-based marketingvertical marketingdigital channelsfull-funnel campaign designdata analysisstorytellingproject managementmarketing strategyprogram development
Soft Skills
leadershipcollaborationinfluenceadaptabilitycuriositycommunicationanalytical thinkingproblem-solvingstakeholder managementcreativity