Fortis Games

Senior Manager, Alternative Monetization – Lifecycle Marketing

Fortis Games

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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Job Level

Senior

About the role

  • Drive adoption and commercial performance of the Fortis Webstore by creating compelling value propositions for highly engaged players and increasing awareness and usage across our portfolio.
  • Identify and oversee alternative revenue initiatives that complement the player experience while generating meaningful business growth beyond traditional in-app purchases.
  • Own the end-to-end lifecycle strategy, building “always-on” onboarding, engagement, and re-engagement journeys across push, email, and additional channels to maximize retention and lifetime value.
  • Champion the adoption of our centralized player identity system, enabling personalized experiences, unified player profiles, and cross-game rewards across the Fortis ecosystem.
  • Design and scale a comprehensive loyalty framework that rewards long-term engagement and increases portfolio-wide LTV.
  • Manage and optimize our proprietary cross-promotion engine to move players effectively between Fortis titles, reduce churn, and strengthen overall portfolio performance.
  • Ensure the technical health and scalability of our CRM and marketing stack, maintaining strong deliverability, data integrity, and operational excellence across all engagement channels.
  • Build strong cross-functional alignment to ensure campaigns resonate with players and are deeply integrated with game strategy and monetization systems.

Requirements

  • Deep expertise across both CRM/Lifecycle Marketing and Product Monetization within mobile gaming, with the ability to connect engagement systems to commercial impact.
  • Proven experience driving adoption of web-based stores, loyalty platforms, or direct-to-consumer initiatives in a mobile-first environment.
  • Strong understanding of the mobile gaming ecosystem and the use of first-party data to move players across titles and maximize portfolio-wide LTV.
  • Demonstrated success leading marketing technology initiatives, including email operations, marketing data integrations, and customer engagement platforms (ESP and related systems).
  • Experience building and managing segmentation frameworks across multiple channels and data sources, including triggered journeys and behavior-based campaigns.
  • Hands-on experience driving SMS/MMS, push notifications, in-app messaging, and journey-based campaigns across multiple engagement channels.
  • Familiarity with CDP solutions (externally built or internal), and strong collaboration with Data Science and Engineering teams to build scalable growth infrastructure.
  • Working knowledge of HTML for emails, landing pages, and in-app messaging.
  • Proficiency with analytics platforms such as Google Analytics, Singular, or equivalent tools to measure marketing impact across app and web environments.
  • Strong prioritization, planning, and workflow management skills, with experience using collaboration and project management tools such as ClickUp, Monday, or Wrike.
  • Excellent cross-functional communication skills and the ability to operate as a strategic growth leader within a complex organization.
Benefits
  • We strongly believe we are changing how games studios operate and at the core of what we do is making great games that create a connected community
  • We're not just about making Games Where You Belong. We're also about building communities where our people belong. That's why Fortis is a thriving environment that celebrates diversity, embraces inclusivity, and fosters growth.
  • Build and grow with a seasoned team of accomplished talent who have left an impactful mark in their disciplines, both in and out of gaming.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRM marketinglifecycle marketingproduct monetizationsegmentation frameworksemail operationscustomer engagement platformsSMS/MMS marketingpush notificationsHTMLanalytics platforms
Soft Skills
prioritizationplanningworkflow managementcross-functional communicationstrategic growth leadership