Forsman & Bodenfors

Chief Marketing Officer

• Lead the development and delivery of integrated marketing campaigns across a broad portfolio of products and initiatives, including programmes, courses, awards, events and partner marketing activity.
• Translate organisational and commercial objectives into clear, audience-focused campaign plans.
• Oversee campaign execution across digital, social, email, content, paid media and partner channels.
• Ensure campaigns are strategically aligned, insight-led and delivered consistently across all touch points.
• Lead and coordinate a cross-functional marketing delivery team and external partners, including: Performance marketing agency Senior Email Marketing Executive Social Media Manager Senior Content Editor Creative agencies and designers.
• Set clear priorities, workflows, timelines and expectations across all campaign activity.
• Drive accountability, performance and quality across internal teams and external suppliers.
• Foster a collaborative, proactive and solutions-focused team culture.
• Own integrated campaign planning processes and marketing delivery workflows.
• Balance competing priorities across multiple products and stakeholders, ensuring focus remains on highest-impact activity.
• Improve operational efficiency, campaign processes and ways of working across the marketing function.
• Ensure effective resource allocation and delivery planning across campaigns.
• Oversee campaign messaging, creative development and content production across all channels.
• Ensure campaigns are audience-led, brand aligned and commercially effective.
• Provide strategic direction and feedback to agencies, creatives and channel specialists.
• Partner with senior internal stakeholders to shape campaign priorities and delivery plans.
• Manage expectations and communicate campaign timelines, capacity and delivery requirements clearly.
• Act as a key bridge across cross-functional teams including product owners, digital teams, leadership teams and marketing delivery functions.
• Drive leads, engagement, launches and conversion across campaigns.
• Monitor campaign effectiveness and performance against agreed KPIs.
• Provide regular reporting, insights and recommendations to senior leadership.

Interim Head of Marketing Campaigns