Interim Head of Marketing Campaigns

Forsman & Bodenfors

Head of Marketing Campaigns leading integrated marketing campaigns for D&AD's global products and initiatives. Oversee execution across channels, ensuring high standards and strategic alignment.

Posted 5/18/2026contractLondon • 🇬🇧 United KingdomLead💰 £50,000 - £64,000 per yearWebsite

About the role

Key responsibilities & impact

Lead the development and delivery of integrated marketing campaigns across a broad portfolio of products and initiatives, including programmes, courses, awards, events and partner marketing activity.
Translate organisational and commercial objectives into clear, audience-focused campaign plans.
Oversee campaign execution across digital, social, email, content, paid media and partner channels.
Ensure campaigns are strategically aligned, insight-led and delivered consistently across all touch points.
Lead and coordinate a cross-functional marketing delivery team and external partners, including: Performance marketing agency Senior Email Marketing Executive Social Media Manager Senior Content Editor Creative agencies and designers.
Set clear priorities, workflows, timelines and expectations across all campaign activity.
Drive accountability, performance and quality across internal teams and external suppliers.
Foster a collaborative, proactive and solutions-focused team culture.
Own integrated campaign planning processes and marketing delivery workflows.
Balance competing priorities across multiple products and stakeholders, ensuring focus remains on highest-impact activity.
Improve operational efficiency, campaign processes and ways of working across the marketing function.
Ensure effective resource allocation and delivery planning across campaigns.
Oversee campaign messaging, creative development and content production across all channels.
Ensure campaigns are audience-led, brand aligned and commercially effective.
Provide strategic direction and feedback to agencies, creatives and channel specialists.
Partner with senior internal stakeholders to shape campaign priorities and delivery plans.
Manage expectations and communicate campaign timelines, capacity and delivery requirements clearly.
Act as a key bridge across cross-functional teams including product owners, digital teams, leadership teams and marketing delivery functions.
Drive leads, engagement, launches and conversion across campaigns.
Monitor campaign effectiveness and performance against agreed KPIs.
Provide regular reporting, insights and recommendations to senior leadership.

Requirements

What you’ll need

Significant experience leading integrated marketing campaigns across multiple channels and audiences.
Proven experience managing agencies, suppliers and cross-functional marketing teams.
Strong understanding of campaign delivery across paid media, email marketing, social media, content and creative production.
Excellent project management, prioritisation and operational leadership skills.
Strong commercial awareness and ability to align marketing activity to organisational objectives.
Exceptional stakeholder management and communication skills.
Ability to manage multiple priorities within fast-paced and evolving environments.
Strategic thinker with a highly organised and delivery-focused approach.
Desirable Experience: Experience marketing educational products, programmes, awards and events.
Experience working within matrixed or multi-product organisations.
Budget management and agency procurement experience.
Familiarity with CRM, marketing automation and campaign reporting tools.

Benefits

Comp & perks

D&AD is committed to diversity, equality, equity, inclusion and respect for all.
Providing a work environment in which all employees are treated with fairness, respect and dignity and which is free of discrimination, victimisation, bullying and harassment.
At D&AD we are interested in every individual bringing their ‘Whole Self’ to work and this includes you!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

integrated marketing campaignscampaign planningcampaign executionperformance marketingemail marketingsocial media marketingcontent productioncreative developmentbudget managementKPI monitoring

Soft Skills

project managementprioritisationoperational leadershipstakeholder managementcommunicationstrategic thinkingcollaborationaccountabilityproblem-solvingadaptability