Senior Account Director – Public Service Recruitment Research
Fors Marsh
full-time
Posted on:
Location Type: Hybrid
Location: Chicago • Illinois • United States
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Salary
💰 $190,000 - $225,000 per year
Job Level
About the role
- Provide leadership on audience understanding, marketing and brand insights, and advertising performance work for the U.S. Army’s recruitment advertising program.
- Execute audience segmentation, brand perception research, advertising and brand tracking research, message and concept testing, and other applied research tasks.
- Build and maintain strong relationships with Fors Marsh research team and senior leadership at Fors Marsh, the lead advertising agency, other marketing and public relations agency partners, and U.S. Army marketing leadership.
- Gather client requirements and work with the lead agency and client representatives to shape proposed research products and timelines.
- Ensure Fors Marsh research products deliver maximum value to agency partners and Army decisionmakers.
- Represent team/Fors Marsh across a variety of meetings and working groups.
- Build relationships with advertising/other agency partners and U.S. Army leaders.
- Guide long-term research approach in collaboration with Fors Marsh research leaders and agency partners.
- Translate research to meet agency and client needs.
- Engage with research team, senior leadership, and agency/client teams to identify courses of action under evolving requirements and tight timelines.
- Identify opportunities for organic growth with a 3+ year timespan, develop requirements, and negotiate workshare.
- Contribute to organizational thought leadership; remain current with social science and advertising literature.
Requirements
- Bachelor’s degree or higher in marketing, communication, social science, psychology, or a related field.
- Minimum 15 years of professional research experience in applied settings.
- Extensive experience scoping qualitative and quantitative market research projects including large public opinion surveys.
- Extensive experience managing client relationships.
- Experience in marketing, advertising, communication, or social science.
- Experience working with advertising agencies, PR agencies, or branding firms.
- Strong verbal and written communications skills.
- Experience briefing high-level stakeholders.
- Strong problem solving and critical thinking skills.
- High degree of team orientation.
- Experience leading project teams in the execution of research.
- Experience with business development, including identifying opportunities and preparing proposals.
- Experience bidding on or managing government contracts preferred, but not required.
- Military-related and youth-related experience preferred, but not required.
- Ability to work on-site in Chicago, IL as needed is required.
- Must be a U.S. Citizen and consent to a full background check due to federal contract requirements.
Benefits
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Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
market researchqualitative researchquantitative researchpublic opinion surveysadvertising performance analysisaudience segmentationbrand perception researchmessage testingconcept testingbusiness development
Soft Skills
leadershipclient relationship managementverbal communicationwritten communicationproblem solvingcritical thinkingteam orientationstakeholder briefingnegotiationorganizational thought leadership
Certifications
Bachelor’s degreeMaster’s degree