Fors Marsh

Account Executive

• Provide leadership on audience understanding, marketing and brand insights, and advertising performance work for the U.S. Army’s recruitment advertising program.
• Execute audience segmentation, brand perception research, advertising and brand tracking research, message and concept testing, and other applied research tasks.
• Build and maintain strong relationships with Fors Marsh research team and senior leadership at Fors Marsh, the lead advertising agency, other marketing and public relations agency partners, and U.S. Army marketing leadership.
• Gather client requirements and work with the lead agency and client representatives to shape proposed research products and timelines.
• Ensure Fors Marsh research products deliver maximum value to agency partners and Army decisionmakers.
• Represent team/Fors Marsh across a variety of meetings and working groups.
• Build relationships with advertising/other agency partners and U.S. Army leaders.
• Guide long-term research approach in collaboration with Fors Marsh research leaders and agency partners.
• Translate research to meet agency and client needs.
• Engage with research team, senior leadership, and agency/client teams to identify courses of action under evolving requirements and tight timelines.
• Identify opportunities for organic growth with a 3+ year timespan, develop requirements, and negotiate workshare.
• Contribute to organizational thought leadership; remain current with social science and advertising literature.

Senior Account Director – Public Service Recruitment Research