Forrester

Principal Analyst – Media and Advertising

Forrester

full-time

Posted on:

Location Type: Hybrid

Location: Cambridge • Massachusetts • New York • United States

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Salary

💰 $141,000 - $229,000 per year

Job Level

Lead

About the role

  • Own and evolve an integrated research and content portfolio that delivers clear, defensible points of view through original research and published insights.
  • Guide CMOs and other senior marketing leaders using Forrester research, frameworks, and judgment through various types of client engagements.
  • Build Forrester’s market presence by presenting at events, speaking with the press, and partnering with sales and analyst relations.

Requirements

  • 10+ years in a senior-level media/social media strategy role at an agency, brand, publisher, or tech company.
  • Experience with and curiosity about the impact of AI within the media landscape.
  • An established industry presence as an influential speaker and thinker.
  • Excellent analytical, writing, and presentation skills.
  • The ability to balance the bold and conceptual with the practical and actionable.
  • A profound spirit of collaboration as part of a supportive, integrated team.
  • The ability to travel more than 25% of the time.
Benefits
  • Health insurance
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Soft Skills
analytical skillswriting skillspresentation skillscollaborationstrategic thinking