Formula Fig

Product Manager

• Serve as the voice of the guest, translating feedback from Fig Bars and digital channels into actionable product decisions
• Analyze treatment data, retail performance, and guest behavior to identify product opportunities and gaps
• Define product strategy that strengthens our treatment-to-retail flywheel and membership value proposition
• Establish feedback loops between Guest Concierge teams, aestheticians, to drive product development
• Own the end-to-end launch of FFFormulations (March 2026), our proprietary skincare line
• Manage pilot batch testing (arriving November 2025) and refinement based on team and guest feedback
• Develop SKU roadmap for both professional (in-treatment) and retail products
• Ensure seamless integration with treatment protocols and retail merchandising
• Partner with Marketing on positioning FFFormulations as our hero differentiator
• Own inventory planning across Fig Bar locations plus e-commerce, optimizing for both cash flow and revenue driving
• Develop and execute open-to-buy strategy balancing owned products, exclusive partnerships, and curated third-party brands
• Establish and track inventory KPIs to optimize stock levels, reduce working capital tied up in inventory, and eliminate preventable stockouts
• Coordinate with location teams to align replenishment plans with seasonal trends and local sales patterns
• Partner with teams to ensure product education and retail integration at every touchpoint
• Collaborate with Marketing on product storytelling, launches, and content strategy
• Work with Finance on margin optimization and pricing strategy
• Support Brand Marketing on brand collaborations
• Evaluate and onboard strategic third-party brands that complement our treatment menu and brand positioning
• Lead third-party product buying decisions with a category optimization lens — balancing brand performance, margin contribution, and assortment diversity to drive overall retail profitability.
• Negotiate terms, exclusives, and collaborative opportunities with partner brands
• Own the internal product launch calendar for owned and collaborative SKUs, ensuring readiness across systems, packaging, inventory, and education.
• Partner with eCommerce and Marketing teams to develop launch assets and positioning for DTC, retail, and third-party wholesale platforms.
• Support the evolution of FFFormulations or other owned-product lines by leveraging data, trends, and guest feedback post-launch.

Product Development Manager

Graphics Designer

• Design email campaigns
• Create website banners, product pages, and conversion-focused graphics
• Develop social assets for Instagram, TikTok, and LinkedIn
• Edit video content for reels and stories
• Manage print production files
• Build templates that scale without losing sophistication
• Establish design systems that eliminate bottlenecks
• Identify design opportunities to enhance the digital user experience
• Collaborate on campaign creative that drives measurable results

Freelance Graphic Designer

Marketing

• Build and deploy email campaigns and automated flows in Klaviyo
• Manage content calendar across Instagram, TikTok, and LinkedIn
• Update landing pages, hero banners, and announcements based on campaign priorities
• Collaborate closely with Brand and Retail teams to drive engagement
• Nurture influencer and Fig Fan relationships, manage seeding and UGC campaigns
• Measure performance and audience growth using analytics
• Support the Digital Marketing Director in tracking campaign spend and ROI

Product Development Manager

Freelance Graphic Designer

Marketing Associate