Email Lifecycle Marketer

Formula Fig

Email Lifecycle Marketer at Formula Fig responsible for optimizing customer lifecycle automation in appointments and eCommerce. Key role in enhancing guest engagement and retention.

Posted 6/14/2026contractRemote • 🇺🇸 United StatesMid-LevelSenior💰 $5,000 - $8,000 per projectWebsite

About the role

Key responsibilities & impact

Design, build, audit, and optimize Klaviyo lifecycle automations that drive appointment bookings, membership retention, and eCommerce revenue.
Build lifecycle flows currently missing from the Formula Fig ecosystem.
Create automated retention, re-engagement, win-back, onboarding, and cross-sell programs.
Build and optimize appointment-focused lifecycle flows including welcome journeys, lead nurturing, booking conversion, and reactivation campaigns.
Conduct a full audit of existing live flows to ensure proper functionality, segmentation accuracy, and brand alignment.
Create and maintain customer segments supporting lifecycle marketing initiatives.
Establish reporting frameworks across appointments, memberships, and eCommerce.
Monitor flow performance, conversion rates, deliverability, and revenue attribution.
Coordinate copy, creative, and content requirements required to launch automations.

Requirements

What you’ll need

3+ years of hands-on experience building and managing advanced Klaviyo lifecycle programs.
Experience with MindBody Online’s Marketing Suite.
Proven experience developing flows, segments, campaigns, and reporting frameworks.
Strong understanding of lifecycle marketing best practices and customer journey design.
Demonstrated success improving customer retention, engagement, and lifecycle revenue.
Experience building win-back, onboarding, renewal, cross-sell, and loyalty programs.
Strong understanding of subscription or membership-based business models.
Experience working with customer data, integrations, and marketing automation platforms.
Ability to analyze performance metrics and translate data into actionable recommendations.
Strong understanding of deliverability, segmentation strategy, and attribution reporting.
Ability to independently manage multiple workstreams while meeting deadlines.
Comfortable working in a fast-paced startup environment.

Benefits

Comp & perks

Opportunity to shape a critical revenue-driving function within a rapidly growing skincare brand.
Direct impact on appointment, membership, and eCommerce growth.
Collaborative and entrepreneurial work environment.
High-visibility project with executive leadership.
Potential for future ongoing lifecycle marketing engagements.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Klaviyolifecycle marketingcustomer journey designreporting frameworkscustomer data analysismarketing automationsegmentation strategyperformance metrics analysiseCommerce revenue optimizationappointment booking optimization

Soft Skills

independent managementdeadline managementanalytical skillscommunicationcollaborationadaptabilityproblem-solvingcreativityattention to detailorganizational skills