Forma

Senior Product Manager, E-Commerce

Forma

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Own the marketplace experience end-to-end. Drive the strategy and execution of Forma Collective as the primary destination for benefits discovery and redemption.
  • Shift user behavior from claims → marketplace. Design experiences that nudge, incentivize, and naturally transition users toward on-platform redemption.
  • Drive measurable growth: Increase Marketplace visits, Conversion to purchase, Total GMV / wallet spend on-platform
  • Build a best-in-class benefits marketplace Apply proven e-commerce and marketplace principles (merchandising, personalization, discovery, lifecycle engagement) to benefits.
  • Lead experimentation at scale Develop hypotheses from user behavior and spend data, and run structured experiments to optimize key metrics.
  • Create compelling redemption moments Design innovative ways to surface and deliver benefits (timely prompts, curated collections, lifecycle triggers, etc.).
  • Deeply understand users Build a strong point of view on member needs, motivations, and barriers to an intuitive benefits experience on-platform

Requirements

  • 5+ years of PM experience, preferred e-commerce and marketplace experience
  • Capability to analyze historical user behaviors and spend data to create product-first hypothesis
  • Design and implement user experiments to optimize specific outcomes
  • Proven track record of pushing ambitious products that met the organization's goals and timeline.
  • Superb prioritization, communication and problem-solving skills. Able to understand deeply about complex problems and develop clear rationale to bring people onboard.
  • Comfortable working remotely with a remote-first team.
  • Having experience working closely with technical teams and technical stakeholders
Benefits
  • Remote-first working environment
  • Medical, dental and vision insurance plans
  • Employee wellness program
  • Home Productivity program
  • Team building program
  • 401(k) savings plan
  • Flexible PTO policy
  • 12 weeks Parental Leave + 4 additional weeks for the Birthing Parent
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
e-commercemarketplace principlesuser behavior analysisproduct hypothesis creationuser experimentationmetrics optimizationdata analysisgrowth strategyconversion optimizationbenefits marketplace design
Soft Skills
prioritizationcommunicationproblem-solvinguser empathycollaborationstrategic thinkingcreativityadaptabilityleadershipremote teamwork