Forma

E-Commerce Consultant

Forma

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

SeniorLead

About the role

  • Own end-to-end eCommerce performance, including conversion, AOV, and revenue growth
  • Analyze funnel performance and identify opportunities across acquisition → conversion → retention
  • Define and track KPIs; translate insights into actionable recommendations
  • Lead digital merchandising strategy (assortment, placement, promotions)
  • Optimize onsite experience, including landing pages, navigation, and product/vendor pages
  • Develop and test personalization and recommendation strategies
  • Partner with the existing team to improve vendor mix and assortment strategy based on customer demand and business goals
  • Identify opportunities to drive additional value through strategic partnerships (e.g., exclusives, promotions, co-marketing)
  • Introduce structure for vendor prioritization and roadmap planning
  • Design and execute A/B tests and growth experiments
  • Partner with marketing to drive lifecycle and retention strategies
  • Optimize campaigns to increase repeat purchase and customer lifetime value
  • Collaborate with product and engineering to define roadmaps and requirements
  • Partner with analytics to build a single source of truth for performance
  • Influence stakeholders and leadership with clear, data-driven recommendations

Requirements

  • 8+ years in eCommerce, digital strategy, or consulting
  • Experience in DTC, marketplace, or omnichannel environments
  • Background in both 0>1 and 1>10 environments is ideal
  • Strong analytical mindset with experience in funnel analytics and experimentation
  • Deep understanding of eCommerce best practices (merchandising, CRO, lifecycle)
  • Experience managing or influencing vendor/partner relationships
  • Ability to operate both strategically and tactically.
Benefits
  • Remote-first working environment
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
eCommerce performanceconversion optimizationA/B testingfunnel analyticsdigital merchandisingpersonalization strategiesrecommendation strategiesKPI trackingdata-driven recommendationsgrowth experiments
Soft Skills
analytical mindsetstrategic thinkingtactical executioninfluencing stakeholderscollaborationcommunicationleadershipproblem-solvingvendor relationship managementcustomer-centric approach