Corporate Strategy Manager
General Motors
Strategy Director – Nomenclature
Ford Motor Company
full-time
Posted on:
Location Type: Hybrid
Location: Dearborn • Missouri • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Orchestrate enterprise-wide nomenclature strategy across multiple concurrent programs, ensuring portfolio coherence and strategic alignment with business objectives
- Architect comprehensive naming frameworks that integrate business strategy, brand positioning, competitive intelligence, and global market insights to drive sustainable competitive advantage
- Lead and develop a high-performing nomenclature team, including hiring, mentoring, and performance management while establishing career development pathways and specialized expertise areas
- Executive stakeholder management and influence, presenting nomenclature strategies to senior leadership, securing buy-in for complex naming decisions, and navigating conflicting organizational priorities
- Design and optimize naming processes and methodologies, implementing scalable workflows, governance structures, and quality assurance protocols that ensure consistency across global markets
- Establish and govern naming architecture standards, creating enterprise-wide guidelines that enable portfolio expansion while protecting brand equity and ensuring trademark defensibility
- Drive innovation in naming methodologies, leveraging emerging technologies, cultural trends, and market intelligence to maintain competitive edge in nomenclature excellence
Requirements
- Relevant experience leading nomenclature strategy in a large matrixed organization.
- 10+ years working in brand strategy and nomenclature brand side or agency
- 5+ years leading nomenclature projects brand side or agency
- At least 2 years working on the brand side in a direct stakeholder facing role
- Experience writing brand strategy/ naming briefs
- Experience in naming that spans hardware, software, products, services and experiences
- Concrete example of products that you’ve named
- Experience managing stakeholders in a matrixed environment
- Ability to commission research and analyze data
- Experience managing for complexity and volume
- Experience implementing intake systems
Benefits
- Immediate medical, dental, vision and prescription drug coverage
- Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more
- Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
- Vehicle discount program for employees and family members and management leases
- Tuition assistance
- Established and active employee resource groups
- Paid time off for individual and team community service
- A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
- Paid time off and the option to purchase additional vacation time.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
nomenclature strategybrand strategynaming frameworksnaming processesquality assurance protocolsstakeholder managementdata analysisintake systemsproject managementcompetitive intelligence
Soft skills
leadershipmentoringperformance managementcommunicationinfluenceinnovationcollaborationproblem-solvingstrategic alignmentcareer development