Ford Motor Company

Consumer Marketing Intelligence Specialist

Ford Motor Company

full-time

Posted on:

Location Type: Hybrid

Location: Dearborn • Missouri • United States

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Salary

💰 $86,600 - $144,900 per year

About the role

  • Support analysis of brand health, campaign performance, and consumer behavior to identify key drivers of consumer engagement and business outcomes.
  • Consolidate insights across sources (e.g., brand health studies, campaign attitudinal and behavioral metrics, creative testing, retail/share data, digital analytics) to provide a cohesive view of performance
  • Partner with Marketing Communications and Media teams to evaluate campaign effectiveness and inform optimization opportunities
  • Monitor key metrics and trends, highlighting risks and opportunities (e.g., shifts in brand health metrics, campaign performance, competitive activity)
  • Develop clear, concise deliverables (summaries, charts, executive slides) that translate data into actionable insights
  • Support design and execution of test-and-learn plans (e.g., messaging A/B tests, audience strategies) and track results against defined KPIs
  • Maintain reporting cadence for key initiatives, ensuring alignment between leading indicators (brand metrics, site metrics) and lagging outcomes (sales, share)
  • Contribute to continuous improvement of measurement frameworks, tools, and processes

Requirements

  • Bachelor’s degree in Marketing, Business, Analytics, or related field
  • 5-7 years of experience in marketing analytics, insights, or strategy
  • Foundational analytical skills with ability to work across multiple datasets
  • Familiarity with campaign measurement and brand tracking methodologies
  • Ability to synthesize data into clear, structured insights.
  • Strong communication skills and ability to support executive-level storytelling
  • Experience with marketing and analytics platforms such as CM360, Adobe Analytics, Meta Business Manager, S&P Capital IQ, and J.D. Power
Benefits
  • Immediate medical, dental, vision and prescription drug coverage
  • Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
  • Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
  • Vehicle discount program for employees and family members and management leases
  • Tuition assistance
  • Established and active employee resource groups
  • Paid time off for individual and team community service
  • A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
  • Paid time off and the option to purchase additional vacation time.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing analyticsdata synthesiscampaign measurementbrand tracking methodologiesA/B testingKPI trackingdata analysisconsumer behavior analysisperformance metricsreporting
Soft Skills
communication skillsexecutive-level storytellingcollaborationanalytical skillsinsight generationproblem-solvingattention to detailorganizational skillsadaptabilitycritical thinking