Ford Motor Company

Social Media and Digital Marketing Specialist

Ford Motor Company

full-time

Posted on:

Location Type: Hybrid

Location: Richmond • Australia

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Job Level

SeniorLead

About the role

  • Drive social engagement and growth via all Ford Australia social platforms.
  • Work alongside the Ford Australia Marketing team and agency partners.
  • Report directly to the Social Media Manager.
  • Operate under a hybrid work arrangement, requiring four days on-site.

Requirements

  • Tertiary qualification in Business, Marketing, or a related field.
  • 8+ years of experience in Marketing or Digital Marketing, with a deep specialization in social media platforms (Meta, X, TikTok, LinkedIn, YouTube).
  • Search-First Mindset: Demonstrated understanding of how social media impacts the broader search ecosystem and experience optimizing social content for organic discoverability (Social SEO).
  • Analytical Rigor: Expert-level capability in transforming social platform metrics and KPIs into strategic recommendations.
  • Technical Toolset: Proficiency in Meta Business Suite, social listening/monitoring tools, and Google Trends.
  • Agency & Stakeholder Fluency: Proven experience managing creative/media agencies and navigating complex corporate stakeholder environments.
  • Communication Excellence: Exceptional verbal and written communication skills, with the ability to concisely convey data insights.
  • Project Management: Highly organized with the ability to manage multiple social-led nameplate activities and partnership deliverables simultaneously.
Benefits
  • Discounted lease car options.
  • Multiple Employee Resource Groups – Ford Pride, Women of Ford and Ford Empowering Diverse Abilities.
  • Flexible Work Arrangements.
  • Growth and development opportunities via internal and external training.
  • Paid parental leave from day 1.
  • Comprehensive Employee Assist Program.
  • Wellness Programs including Free Flu Vaccinations and Health Checks.
  • Paid volunteer days.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Digital MarketingSocial Media MarketingSocial SEOData AnalysisKPI OptimizationContent Optimization
Soft Skills
Communication SkillsOrganizational SkillsProject ManagementStakeholder ManagementAnalytical Skills
Certifications
Tertiary Qualification in BusinessTertiary Qualification in Marketing