Ford Motor Company

Motorcraft Marketing Specialist

Ford Motor Company

full-time

Posted on:

Location Type: Hybrid

Location: Dearborn • Missouri • United States

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Salary

💰 $96,720 - $162,120 per year

About the role

  • Spearhead the future of Motorcraft: Support the strategic marketing roadmap for Motorcraft’s resurgence, developing innovative initiatives that modernize the brand and drive product expansion.
  • Brand Stewardship & Creative Direction: Act as the ultimate "Motorcraft Brand Ambassador," ensuring absolute brand integrity and a premium aesthetic across all digital/print media, banners, and physical merchandise.
  • Media & Creative Oversight: Working with the Agency of Record, directing the development of high-impact creative assets, managing the pipeline for digital and print media initiatives that resonate with commercial and wholesale audiences.
  • Market Intelligence: Facilitate research studies and market data analysis to identify "white space" opportunities for new marketing campaigns and promotional strategies
  • High-Octane Sponsorship Management: Lead our premier motorsports initiatives, including NHRA and NASCAR sponsorships, ensuring these high-visibility platforms are fully integrated into our promotional ecosystem.
  • Sales Enablement Engine: Architect and deploy a suite of aggressive selling tools—including Flyers, Guides, Tech Tips, and the Advantage program—to arm our sales force with the resources needed to win.
  • Promotional & Contest Strategy: Assist with the design and execution of channel-specific contests, C&I (Contests & Incentives), and Ford Pro marketing initiatives to drive engagement and volume.
  • Merchandising & Event Excellence: Oversee the "Shop Ford Gear" ecosystem, promotional merchandise (trinkets), and event-specific resources to ensure a dominant brand presence at every industry touchpoint.
  • Financial Stewardship: Direct the management and tracking of the Motorcraft marketing budget with meticulous precision, overseeing the lifecycle of 15+ Purchase Orders (POs) and ensuring fiscal responsibility.
  • Resource Centralization: Create an efficient system to centralize all critical marketing resources (CRM, market insights, training) to empower sales teams and partners.
  • Agency & Vendor Management: Lead special project resources and external creative and marketing agencies to ensure the timely execution of marketing campaigns and promotional scale-ups.
  • ROI & Performance Tracking: Implement sophisticated tracking to measure the effectiveness of marketing spend and promotional initiatives, using data to relentlessly optimize our "Revenue Engineering."

Requirements

  • Bachelor's degree
  • 4+ years of experience in Marketing Leadership, Brand Management, or Sales Operations.
  • 1+ years of experience communicating with and influencing functional and technical team members at all levels in the organization
  • 1+ years of experience leading cross-functional teams
Benefits
  • Immediate medical, dental, vision and prescription drug coverage
  • Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
  • Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
  • Vehicle discount program for employees and family members and management leases
  • Tuition assistance
  • Established and active employee resource groups
  • Paid time off for individual and team community service
  • A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
  • Paid time off and the option to purchase additional vacation time.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategybrand managementmarket analysissales enablementpromotional strategyevent managementfinancial managementROI trackingdata analysiscreative direction
Soft Skills
leadershipcommunicationinfluencingteam collaborationstrategic thinkingproject managementresource managementproblem-solvingcreativityattention to detail
Certifications
Bachelor's degree