Ford Motor Company

Consumer Marketing Strategy Specialist

Ford Motor Company

full-time

Posted on:

Location Type: Hybrid

Location: Dearborn • Missouri • United States

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Salary

💰 $84,480 - $141,360 per year

About the role

  • Support development of annual marketing plans and strategic briefs aligned to business objectives and vehicle launches
  • Lead ad hoc strategy and research projects, providing recommendations and actionable insights for emerging business needs
  • Stay current on automotive industry trends and consumer behaviors, applying and communicating insights to inform marketing strategy across the broader consumer marketing team
  • Partner with Marketing Intelligence and Global Consumer Insights (GCI) to review reporting and extract actionable insights
  • Support agency briefs and briefing processes to ensure strategic alignment and clear objectives
  • Prepare and support delivery of consumer marketing business review meetings and strategic presentations
  • Coordinate with marketing functional leads across social, creative, event, interactive, and retail service marketing to develop aligned plans
  • Facilitate communication and workflow between strategy, creative, and execution teams
  • Ensure consistent application of brand and communication strategies across marketing initiatives
  • Cascade strategies to execution teams and serve as ongoing resource to support campaign development

Requirements

  • 3-5 years of marketing communications experience, preferably in automotive, consumer products or brand marketing
  • Bachelor's degree in Marketing, Business, Communications, or related field
  • A proven track record for coordinating and project leading marketing campaigns, brand strategy and marketing ops
  • Excellent technical skills including Excel, Word and PowerPoint
  • Ability to simplify complex issues, develop compelling point of view, persuasively make case for change, drive action
  • Overall business acumen and ability to develop innovative strategic and tactical actions
Benefits
  • Immediate medical, dental, vision and prescription drug coverage
  • Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
  • Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
  • Vehicle discount program for employees and family members and management leases
  • Tuition assistance
  • Established and active employee resource groups
  • Paid time off for individual and team community service
  • A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
  • Paid time off and the option to purchase additional vacation time.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing communicationsbrand strategymarketing operationsproject leadingdata analysisconsumer insightsstrategic planningcampaign developmentreportingactionable insights
Soft Skills
communicationleadershiporganizational skillsproblem-solvingpersuasionbusiness acumenstrategic thinkingcollaborationadaptabilitycreativity