Ford Motor Company

Website and eCommerce Specialist

Ford Motor Company

full-time

Posted on:

Origin:  • 🇮🇳 India

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Job Level

Mid-LevelSenior

Tech Stack

Tableau

About the role

  • Assist Product Manager in developing and maintaining the digital product roadmap and backlog for ford.com, including detailed product requirements, user stories, and acceptance criteria.
  • Participate in coordination and rollout of new digital experiences across IMG markets; facilitate communication with global/regional marketing and IT; manage deployment schedules and post-launch monitoring.
  • Analyse web analytics, user behaviour, and A/B test results to derive insights for digital 'buy' journeys; conduct competitive benchmarking and identify digital trends.
  • Support initiatives to improve funnel KPIs (conversion, engagement, online sales completion) and collaborate with performance marketing and digital operations.
  • Serve as a key project contact for cross-geographical coordination, maintain project documentation, track tasks, and manage timelines.

Requirements

  • Bachelor's degree in business, Marketing, Computer Science, Engineering, or a related field.
  • 5-7 years of experience in digital product support, digital marketing, publishing, project management, or data analysis within a digital context.
  • Proven experience in supporting the execution of digital projects or product rollouts.
  • Demonstrated analytical skills with experience in interpreting web analytics data to derive insights.
  • Strong coordination and communication skills, with experience working across multiple geographies/time zones.
  • Familiarity with digital 'buy' experiences, e-commerce platforms, or transactional websites.
  • Preferred: Experience in the automotive industry or with large, global consumer-facing websites.
  • Preferred: Familiarity with Agile methodologies (Scrum, Kanban).
  • Preferred: Experience with user research methodologies and tools.
  • Tool proficiency: Working knowledge of Adobe Analytics, Google Analytics, or similar.
  • Tool proficiency: Familiarity with A/B testing tools (Adobe Target, Optimizely) and CRO concepts.
  • Tool proficiency: Proficient with project management tools (Jira, Asana, Microsoft Project) and collaboration platforms (Microsoft Teams, SharePoint).
  • Tool proficiency: Basic familiarity with data visualization tools (Tableau, Power BI) a plus.
  • Tool proficiency: Advanced proficiency in Excel and PowerPoint.
  • Skills: Excellent written and verbal communication and interpersonal skills.
  • Skills: Strong analytical and problem-solving abilities with attention to detail.
  • Skills: Highly organized, proactive, self-motivated, adaptable, and customer-centric.