Forcepoint

Senior Digital Campaign Performance & Optimization Manager

Forcepoint

full-time

Posted on:

Location Type: Office

Location: Austin • Texas • United States

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Job Level

Senior

About the role

  • Own making demand generation campaigns work harder
  • Drive measurable campaign performance improvements across all channels
  • Turn data into revenue-generating actions
  • Own campaign-level performance visibility
  • Ensure data integrity that enables optimization
  • Enable smart, fast execution

Requirements

  • 8+ years driving performance improvement in B2B demand generation or growth marketing
  • Track record of identifying optimization opportunities that improved campaign ROI
  • Strong hands-on experience with:
  • Marketing automation platforms (HubSpot)
  • CRM systems (Salesforce)
  • Digital advertising and analytics platforms
  • Campaign tracking methodologies and multi-touch attribution
  • Comfortable analyzing funnel performance, attribution, and multi-touch campaign impact
  • Advanced Excel/Google Sheets skills; BI tools a plus
Benefits
  • Equal employment opportunities
  • Opportunities for all job seekers, including those with disabilities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationgrowth marketingcampaign performance improvementoptimization opportunitiesmulti-touch attributionfunnel performance analysisattribution analysisadvanced ExcelGoogle SheetsBI tools
Soft Skills
data integritysmart executionperformance visibility