Forbes

Paid Search Campaign Manager

Forbes

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Work within in-house PPC team to plan, implement, and optimize paid search campaigns across platforms including Google Ads, Bing Ads, and others.
  • Take ownership of channel performance, achieving targets and explaining any variance to leadership and stakeholders in management commentary or other forums as required.
  • Develop and execute best-practice PPC strategies to meet business goals, including keyword and audience opportunities, campaign structuring, targeting, and display network strategies.
  • Define both short-term and long-term strategies and execute them, providing recommendations for campaign optimization and audience growth.
  • Provide guidance and support to team members in determining the optimal tactics and approaches to deliver commercial priorities.
  • Build and manage a testing roadmap for your categories, ensuring successful experiments are scaled quickly and communicated to the wider team.
  • Leverage data-driven insights to identify opportunities, make informed recommendations, and optimize campaign performance.
  • Generate innovative ideas to challenge and reshape existing best practices.
  • Build strong collaborative relationships with teams across Business Development, Product, Data, Engineering, Compliance, and Finance to drive growth and improve owned categories.
  • Communicate effectively with multiple stakeholders to align on objectives and ensure the successful delivery of performance goals.

Requirements

  • Proven experience in PPC/SEM, working on Google Ads and Microsoft Ads.
  • In-depth knowledge of Google Ads and Bing Ads, including smart bidding strategies.
  • Experience managing large-scale PPC accounts.
  • Strong analytical skills and proficiency in data analysis tools.
  • Experience with website analysis using analytics platforms, including Google Analytics and internal reporting tools.
  • Experience using external competitive research tools such as SEMrush, Adthena, or similar.
  • Highly motivated with a proven track record of exceeding expectations.
  • Enthusiastic about search marketing, with a desire to develop PPC and people management skills while growing professionally.
  • Enjoys working in a collaborative team environment and supporting the business in achieving goals.
  • Proficient in Excel.
  • Bachelor’s Degree is required.
Benefits
  • Equal employment opportunities
  • Prohibits discrimination and harassment
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
PPCSEMGoogle AdsBing Adssmart bidding strategiesdata analysiswebsite analysiscompetitive researchExcelcampaign optimization
Soft Skills
analytical skillscollaborativecommunicationownershipmotivationleadershipsupportiveinnovative thinkingstrategic thinkingteamwork
Certifications
Bachelor’s Degree