Forbes

Paid Search Manager

Forbes

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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About the role

  • Accountable for achieving the performance targets of your channel
  • Explaining variance in performance against target to leadership and other stakeholders
  • Directing and supporting team members in determining optimal tactics and approach
  • Define and implement short-term and longer-term strategies
  • Provide recommendations and execute strategies for campaign management
  • Develop a testing roadmap for categories and ensure wins are rolled out quickly
  • Keep up to date with search engine and PPC industry trends
  • Utilize data-driven analysis and insights for performance optimizations
  • Review findings from monthly account audits and ensure appropriate actions are taken in time
  • Generate innovative ideas to challenge existing best practices
  • Build strong relationships with Business Development for category growth.

Requirements

  • Proven 5+ years’ experience in PPC/SEM working on Google and Microsoft ads.
  • At least 2 years of line management experience
  • Proficiency in managing large-scale PPC accounts.
  • Experience with website analysis using a variety of analytics tools, including Google Analytics as well as internal reporting tools.
  • Experience using external competitive research tools such as SEM Rush
  • Proven experience using smart bidding strategies.
Benefits
  • Paid Search Manager role
  • Remote work flexibility
  • Opportunity for managerial responsibilities
  • Access to industry experts
  • Collaborative team environment
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
PPCSEMGoogle AdsMicrosoft Adssmart bidding strategieswebsite analysisdata-driven analysiscampaign managementperformance optimizationtesting roadmap
Soft Skills
leadershipteam supportstrategic planningrelationship buildingcommunicationinnovationanalytical thinkingproblem-solvingperformance accountabilitystakeholder engagement