Foods Connected Ltd

Business Development Representative

Foods Connected Ltd

full-time

Posted on:

Location Type: Hybrid

Location: Bentonville • United States

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About the role

  • Lead Management & Qualification-50%
  • Developing a pipeline of qualified campaign leads generated through strategies led by the Foods Connected Marketing team.
  • Own the process of engaging MQLs, nurturing them to SQLs, and conducting initial qualification of SQLs.
  • Understand and apply HubSpot lifecycle stages to ensure accurate lead progression and reporting.
  • Monitor buyer intent signals and prioritise outreach based on engagement and readiness to buy.
  • Collaborate with Marketing to optimise lead handoff and campaign follow-up.
  • Utilisation of tools to manage campaign effectiveness and track progress via CRM (HubSpot, Zoom Info and LinkedIn Sales Navigator).
  • Researching prospective accounts in targeted markets, including but not limited to; retailers, food manufacturers and food service businesses.
  • Fully understand the Foods Connected software solutions to a high level which allows initial engagement with prospective customers.
  • Sales Operations & Data Hygiene – 20%
  • Maintain accurate and complete data in HubSpot, ensuring compliance with SOPs.
  • Support reporting on key sales metrics, including lead conversion rates, pipeline velocity, and campaign performance.
  • Assist in identifying process improvements for CRM usage and lead management workflows.
  • Utilize AI-driven features in HubSpot and other platforms to improve lead scoring, intent detection, and workflow automation.
  • Outbound Strategy & Business Development – 30%
  • Ability to qualify and prioritise prospects by working across our Business Development and Marketing teams.
  • Follow SOPs in relation to updating our CRM platform HubSpot and managing the sales lifecycle from initial outreach to engagement with the Business Development team.
  • Research prospective accounts in targeted markets (retailers, food manufacturers, food service businesses).
  • Where possible, leverage buyer intent data to develop targeted outbound strategies.
  • Partner with senior Business Development team members to prepare demos and progress qualified opportunities.
  • Work toward KPIs related to lead generation, engagement, and conversion.

Requirements

  • 2+ years’ experience in a similar role interacting with a CRM system such as HubSpot, as well as experience with LinkedIn Sales Navigator
  • Experience using a contact database such as Zoom Info to build lists in the CRM
  • Prior experience with the Software or Food industry
  • Familiarity with AI-powered sales enablement tools and ability to apply AI insights to outbound strategies.
Benefits
  • Competitive Base Salary
  • Clear Career Progression
  • Generous Holiday Package - 25 Days + 10 Public Holidays
  • Secure Company Hardware
  • Private Healthcare & 401k
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lead managementlead qualificationdata hygienepipeline managementcampaign performance reportingoutbound strategylead scoringworkflow automationbuyer intent analysisCRM management
Soft Skills
collaborationcommunicationorganizational skillsprioritizationproblem-solvinganalytical skillsattention to detailadaptabilitystrategic thinkingcustomer engagement