Senior Marketing Manager, Growth
FOLX Health
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $120,000 - $130,000 per year
Job Level
About the role
- Own lifecycle campaigns across email, SMS, in-product, and community channels to drive customer acquisition, retention, and LTV
- Analyze customer behavior, surface insights, and run experiments to improve KPIs across the funnel
- Build dashboards and reporting frameworks that translate performance into actionable insights for leadership
- Partner on paid acquisition strategy through landing page optimization, offer testing, and full-funnel measurement
- Co-create member experience, onboarding flows, and in-platform touchpoints with Product, Data, and Clinical teams
- Collaborate with our Creative lead and CMO on multi-channel campaigns across organic, owned, and paid
Requirements
- 5+ years in growth, lifecycle, CRM, product marketing, or similar full-funnel roles
- Experience building lifecycle and retention programs at subscription or multi-product businesses
- Working knowledge of email, SMS, CRM, and analytics platforms
- Deep analytical foundation: you understand performance metrics, attribution, incrementality, and can make smart recommendations about resource allocation
- Strong writing and messaging skills, with a facility for collaborating on creative and incorporating feedback
- Excitement for working in a dynamic startup environment, with a high sense of ownership and prioritization
- A zest for growth, staying up on market trends and emerging tools, including AI
- Healthcare or trust-sensitive category experience highly preferred
- Passion for LGBTQIA+ health equity and community
Benefits
- Salary range: $120,000 - $130,000 plus benefits and equity
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
lifecycle campaignscustomer acquisitionretention programsKPI analysisdashboard buildinglanding page optimizationoffer testingperformance metricsattributionincrementality
Soft Skills
strong writing skillscollaborationfeedback incorporationownershipprioritizationadaptabilitycreativityanalytical thinkingcommunicationexcitement for growth