Product Marketing Manager
Follett Software
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Develop and Execute GTM Strategies: Define and implement go-to-market strategies for new product launches, market expansions, and product updates to drive adoption and revenue growth.
- Product Positioning and Messaging: Craft compelling product positioning and messaging that clearly communicate the value of our products to target audiences across various channels.
- Customer and Market Research: Conduct customer, competitor, and market research to understand industry trends, customer needs, and competitive landscapes.
- Content Creation: Collaborate with Content Marketing to develop product-related content such as website copy, product overviews, whitepapers, webinars, case studies, and blogs.
- Demand Generation Support: Partner with the Demand Generation team to develop and execute marketing campaigns that generate leads and support customer acquisition.
- Sales Enablement: Create sales tools, training materials, and pitch decks to empower Sales and Customer Success teams with the knowledge to effectively position and sell products.
- Customer Feedback and Advocacy: Work with Product Management and Customer teams to gather and analyze customer feedback to guide product development, inform go-to-market decisions, and identify opportunities for customer advocacy.
- Performance Analysis and Feedback Loops: Collaborate with Marketing Operations and Demand Generation teams to monitor product and campaign performance metrics, analyze data, and adjust marketing tactics to optimize results and meet business objectives.
- Other duties as assigned.
Requirements
- Bachelor’s degree in Marketing, Business, Education or a related field.
- 3-5 years of experience in product marketing or a related role within a SaaS, technology or B2B company
- Strong project management skills and ability to work cross-functionally with Product, Sales, Customer Experience, and Marketing teams.
- Excellent written and verbal communication skills, with a talent for creating clear and engaging messaging positioning complex offerings across solutions sales.
- Ability to distill complex product information into concise and compelling messaging.
- Proficiency in tools such as Jira, Figma, Pendo, Miro, Smartsheet, HubSpot, Marketo, Salesforce, and various project management tools.
- Analytical mindset with a focus on data-driven decision-making.
Benefits
- Fully remote work, giving you the flexibility to do your best work from anywhere in the continental U.S. (unless otherwise noted)
- Subsidized healthcare plans, including orthodontic coverage, with HSA option that includes employer matching
- Company-paid disability and life insurance, with the option to enhance coverage through voluntary plans
- Robust Paid Time Off, including Flex PTO for salaried roles, paid parental leave, company holidays, and paid volunteer service time
- Retirement savings with employer match, vesting every pay period
- Flexible Spending Accounts for healthcare and dependent care
- Optional supplemental coverages, such as accident, hospital, and critical illness insurance, identity theft and credit monitoring, and legal protection services
- Meaningful recognition and tangible rewards that celebrate achievements, fuel motivation, and recognize both individual and team success
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
go-to-market strategiesproduct positioningcustomer researchmarket researchcontent creationdemand generationsales enablementperformance analysisdata-driven decision-makingproject management
Soft Skills
communication skillscollaborationanalytical mindsetcross-functional teamworkcreativitycustomer advocacyproblem-solvingadaptabilityattention to detailstrategic thinking
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Education