Folio

Product Marketing Manager

Folio

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • You want to be early. You like being close to the product, the customer, and the messiness of figuring things out.
  • You enjoy turning sharp customer insight into positioning that actually changes behavior.
  • You care about story-telling. You want to build narratives from launches and words to be thoughtful and useful, not generic or AI slop.
  • You’re energized by hospitality. Hotels are complex, human, and operationally intense. That makes the work interesting, particularly in an age of AI.
  • You want real ownership. If something ships poorly, you fix it. If something lands well, you know exactly why.

Requirements

  • You’ve spent 5–7 years in product marketing at a high-growth company, ideally B2B SaaS or complex marketplaces.
  • You can explain technical or operational products in a way that feels simple and grounded. You’ve owned messaging and positioning end to end in close partnership with product, sales, and leadership. You’ve rewritten it when it didn’t work.
  • You’ve led go-to-market for real products, not just features. You know how to scope a launch, make tradeoffs, and ship. You care to measure impact post-launch.
  • You’re not precious about what “typical” PMMs look like. You like wearing different hats and can go beyond product marketing to engage contractors for events planning, or work with an agency to test some ads, when needed.
  • You’re comfortable going deep. Customer calls, sales calls, demos, win-loss. You look for signal, not anecdotes.
  • You’re hands-on. You write the first draft. You build the deck. You partner with design, but you don’t wait on them.
  • Bonus if you’ve worked in hospitality, travel, fintech, or vertical SaaS. Bigger bonus if you genuinely like hotels.
Benefits
  • We're a remote-first company. Three times a year, we travel to work together in-person and stay with one of our hotel partners.
  • We love experimenting with new tools. For the most part, we rely on Google Meet, Linear, Notion, and Slack to make decisions and get things done day-to-day.
  • You will have the opportunity to travel frequently and meet our customers in person at conferences and events, which you will be helping plan for.
  • We're a small team who work collaboratively and meet daily for stand up
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingmessagingpositioninggo-to-market strategylaunch planningimpact measurementcustomer insight analysisstorytellingB2B SaaSmarketplace strategy
Soft Skills
ownershipcollaborationadaptabilitycommunicationproblem-solvingcreativitycustomer engagementanalytical thinkingleadershiphands-on approach