Foley

Digital Marketing

• Own and execute the SEO strategy to drive organic traffic and improve rankings across core search terms
• Collaborate with the web team to ensure all pages follow SEO best practices (on-page optimization, technical SEO, internal linking)
• Monitor and improve site speed, UX, and mobile performance
• Manage ongoing website updates, build landing pages, and partner with design and development to improve conversion paths
• Conduct regular site audits and develop action plans to resolve technical issues
• Plan, launch, and optimize paid media campaigns across Google, Bing, YouTube, LinkedIn, Meta, and 6sense
• Write ad copy and coordinate with creative/design resources for ad assets
• Plan and execute multi-channel ABM campaigns targeting high-value accounts to drive pipeline conversion
• Test new channels and campaign types; manage budgets, pacing, and bidding strategies to meet cost-per-lead and conversion goals
• Lead conversion rate optimization (CRO) efforts using A/B testing, heatmaps, and user behavior analysis
• Use Google Analytics, Google Tag Manager, Search Console, and other tools to monitor and report on campaign and website performance
• Analyze traffic and conversion data and deliver regular reporting to leadership with actionable insights and recommendations

Digital Marketing Manager – SEO, Paid Media