Focus Group

Sales Enablement Manager – Connectivity

Focus Group

full-time

Posted on:

Location Type: Hybrid

Location: Shoreham-by-Sea • United Kingdom

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About the role

  • Create and maintain sales enablement materials, including battlecards, objection handlers, ROI calculators, and competitive guides.
  • Deliver regular product and commercial training sessions to BDMs and regional teams.
  • Act as the primary commercial support contact for connectivity opportunities, providing guidance on complex deals and tender responses.
  • Support BDMs with customer presentations, deal qualification, and sales playbook implementation.
  • Identify upsell and cross-sell opportunities through white space analysis across the existing customer base.
  • Support targeted sales campaigns for new business and account penetration.
  • Collaborate with BDMs on strategic opportunities to improve win rates.
  • Track and report on pipeline health, campaign performance, and conversion metrics.
  • Escalate barriers to sales success with actionable recommendations.
  • Manage the rollout of new connectivity products, working closely with Product, Marketing, and Sales teams.
  • Implement go-to-market plans with clear timelines, deliverables, and agreed messaging.
  • Ensure adoption of connectivity campaigns and materials by the sales teams.
  • Monitor industry trends, competitor activity, and regulatory changes, including PSTN/WLR switch-off impacts.
  • Gather customer feedback and sales team insights through regular engagement.
  • Maintain up-to-date knowledge of wholesale supplier capabilities and market positioning.

Requirements

  • 3–5 years’ experience in telecoms/connectivity with strong product knowledge of Broadband and Ethernet products, including SOGEA, FTTP, and Leased Lines.
  • Experience creating sales enablement materials and delivering training.
  • Proven ability to support B2B sales teams and handle commercial queries.
  • Strong project management, organisational, and communication skills.
  • Comfortable working autonomously within defined strategic objectives.
  • Previous experience in proposition management, product marketing, or sales enablement.
  • Knowledge of Focus Group connectivity suppliers (Gamma, Giacom, ITS, PXC, IP River).
  • Understanding of business connectivity regulatory landscape.
  • Experience with CRM and quoting systems.
  • Confident in delivering presentations and workshops.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
sales enablement materialsBroadband productsEthernet productsSOGEAFTTPLeased Linesproject managementCRM systemsquoting systemspresentation skills
Soft Skills
communication skillsorganizational skillsautonomycollaborationcustomer engagementstrategic thinkingproblem-solvingtraining deliverycommercial supportinsight gathering