Develop and maintain product positioning, value propositions, and messaging by persona and use case
Translate product capabilities into customer outcomes, proof points, and differentiated narratives
Build and evolve core messaging artifacts, including pitch decks, web copy, one-pagers, and solution briefs
Lead go-to-market strategy for new products and major releases, including launch plans, milestones, and success metrics
Partner with Product to shape launch scope and packaging, and to align timing with readiness across teams
Coordinate cross-functional launch execution across marketing channels, sales, customer success, and support
Build sales enablement assets, including decks, competitive talk tracks, objection handling, demos narrative, and battlecards
Train sales and customer-facing teams on messaging, ideal customer profiles, use cases, and differentiation
Partner with Revenue Operations to support the adoption of messaging and assets in sales workflows
Run customer and prospect research to inform messaging, packaging, and roadmap priorities
Track competitive landscape, create competitive intelligence, and inform product strategy and GTM choices
Define and maintain ideal customer profile, personas, and segmentation in partnership with Growth and Sales
Support pricing and packaging work, including plans, add-ons, value metrics, and monetization motions
Partner with Product and Customer Success to drive feature adoption and reduce time to value
Monitor performance and continuously optimize based on pipeline, conversion, retention, and feedback
Act as the connector across Product, Sales, Customer Success, and Marketing
Establish repeatable processes for launches, enablement, and competitive updates
Access to a private & secure workspace, free from distractions
Accessible during the assigned work schedule for regular duties and responsibilities as outlined by the supervisor
An internet connection with speeds of 5 Megabits down / 3 Megabits up (5mbps/3mbps)

Requirements

5-to-8 years in Product Marketing experience in a SaaS environment
Direct experience supporting Financial Services Mid Market and/or Enterprise sales teams
Proven ability to support complex, multi-stakeholder sales cycles
Strong background in: Product positioning and messaging, Sales enablement, Go-to-market planning
Exceptional written and verbal communication and presentation skills
Strategic thinker with strong execution performance
Highly collaborative, comfortable operating across Sales, Product, and Marketing
Experience creating a range of marketing assets including product demo videos, sharp succinct slide pitch-decks, battle cards, sales playbooks, first call decks and competitive analysis
Experience/familiarity with the customer engagement lifecycle, Marketing Automation and CRM applications
Ability to use data and analytics to drive decision making as well as a strong track record of setting and delivering against measurable marketing metrics
Ability to craft compelling positioning and thought leadership content
Exceptional team player with proven ability to lead through influence.

Benefits

Enjoy a generous paid holiday schedule, including a full week off for our Winter Holiday Shutdown.
Our comprehensive paid time off policies cover vacation, sick days, parental leave, and bereavement leave.
Our robust insurance plan includes: Medical with $0 co-pay, Telehealth plan, Dental, Vision, Health Savings Account (HSA) with generous employer contributions, Flexible Spending Accounts (FSA), Company-paid Life Insurance and Accidental Death & Dismemberment (AD&D) coverage, Company-paid Short & Long Term Disability coverage, Company-paid Employee Assistance Program (EAP).
Matching 401(k) with immediate full vesting.
On Demand Pay - allows access to a portion of your earned wages prior to the payday with same day deposit.
Internet & Gym Reimbursement! We’ll provide you with the work computer equipment you need to set you up for success!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product positioningmessagingsales enablementgo-to-market planningcompetitive analysisdata analyticscustomer engagement lifecyclemarketing metricscontent creationpresentation skills

Soft Skills

strategic thinkingcollaborationcommunicationexecution performanceteam playerinfluencecross-functional coordinationcustomer focusadaptabilityproblem-solving