Flux

Growth Marketing

• Own lifecycle marketing across onboarding, activation, trial education, retention, reactivation, and product education.
• Build segmented user journeys based on behavior, lifecycle stage, product usage, intent, and activation signals.
• Create and test lifecycle campaigns across email, in-product messaging, nurture, activation prompts, and reactivation.
• Own lifecycle email execution end-to-end, including strategy, copy, layout, CTA quality, QA, launch, measurement, and iteration.
• Partner with product and growth engineering to improve onboarding, activation, trial quality, and retained usage.
• Define and track lifecycle metrics, including activation, time to first meaningful action, qualified trial conversion, retained usage, reactivation, and campaign-driven conversion.
• Turn product insights, customer feedback, support tickets, and user behavior into timely, useful communication.
• Build repeatable lifecycle systems instead of one-off campaigns.
• Improve segmentation, triggers, audience definitions, deliverability, list hygiene, and campaign measurement.
• Help users understand what Flux can do, why it matters, and how to get more value from the product.
• Work cross-functionally with product, growth, data, sales, customer support, and customer success to improve the full user journey.

Growth Marketing Manager – Lifecycle/Email