Growth Marketing Manager – Lifecycle/Email

Flux

Growth Marketing Manager responsible for lifecycle email marketing at Flux. You will manage onboarding, activation, and retention strategies through email campaigns and user journey segmentation.

Posted 7/1/2026full-timeSan Francisco • California • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing, including strategy, execution, and measurement of email campaigns, while effectively collaborating across teams to enhance user engagement and retention. Proficient in analyzing behavioral data and lifecycle metrics to optimize user journeys and drive product value.

Highest-signal resume keywords

Lifecycle Marketing OwnershipEmail Campaign StrategyBehavioral Data AnalysisPLG Funnel UnderstandingCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingEmail Campaign ExecutionSegmentationLifecycle Metrics TrackingCopywritingCampaign MeasurementUser Journey OptimizationProduct Usage AnalysisTesting and IterationActivation Signals

Soft Skills

Clear Writing StyleUser EmpathyCross-Functional InstinctsEntrepreneurial MindsetAdaptability

Industry Keywords

PLG ProgramsUser EngagementRetention StrategiesOnboardingActivationTrial EducationReactivationCustomer FeedbackNurture CampaignsList Hygiene

Tech Stack

Tools & technologies

Flux

About the role

Key responsibilities & impact

Own lifecycle marketing across onboarding, activation, trial education, retention, reactivation, and product education.
Build segmented user journeys based on behavior, lifecycle stage, product usage, intent, and activation signals.
Create and test lifecycle campaigns across email, in-product messaging, nurture, activation prompts, and reactivation.
Own lifecycle email execution end-to-end, including strategy, copy, layout, CTA quality, QA, launch, measurement, and iteration.
Partner with product and growth engineering to improve onboarding, activation, trial quality, and retained usage.
Define and track lifecycle metrics, including activation, time to first meaningful action, qualified trial conversion, retained usage, reactivation, and campaign-driven conversion.
Turn product insights, customer feedback, support tickets, and user behavior into timely, useful communication.
Build repeatable lifecycle systems instead of one-off campaigns.
Improve segmentation, triggers, audience definitions, deliverability, list hygiene, and campaign measurement.
Help users understand what Flux can do, why it matters, and how to get more value from the product.
Work cross-functionally with product, growth, data, sales, customer support, and customer success to improve the full user journey.

Requirements

What you’ll need

Experience owning lifecycle, growth, email, activation, retention, or PLG programs.
Strong understanding of PLG funnels and self-serve user journeys.
Excellent lifecycle/email craft, including copywriting, sequencing, CTAs, layout judgment, testing, and measurement.
Ability to work with behavioral data, lifecycle metrics, segmentation, experimentation, and campaign performance.
Clear, direct writing style, especially for technical or technical-adjacent audiences.
Strong product judgment and user empathy.
Comfort operating in ambiguity and building new systems from scratch.
Ability to move quickly while still being thoughtful about measurement, deliverability, and quality.
Strong cross-functional instincts and a high-ownership operating style.
Scrappy, entrepreneurial growth mindset with the ability to prioritize, ship, learn, and iterate.

Benefits

Comp & perks

Flux is an equal opportunity employer.
Committed to providing equal employment opportunities to all qualified individuals.
Equal opportunity employment irrespective of gender, religion, or national origin.