Commercial Manager
Flutter International
full-time
Posted on:
Location Type: Hybrid
Location: Saint Julian's • Malta
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About the role
- Own and improve customer metrics including KYC, retention, and lifecycle conversion.
- Lead strategic commercial and compliance initiatives that drive CVM, loyalty, and share of wallet.
- Design and optimise customer journeys across onboarding, generosity, and lifecycle stages.
- Translate regulatory and compliance change into better customer experiences and sustainable commercial outcomes.
- Own strategy and execution of major initiatives across KYC, payments, onboarding, and safe gambling.
- Embed a test-and-learn culture using data, customer insight, and experimentation to maximise performance.
- Ensure strong early-life engagement to reduce friction, increase loyalty, and protect long-term value.
- Monitor performance trends, identify risks and opportunities, and convert insight into clear commercial actions.
- Deliver clear commercial reporting and insights across revenue, customer, and journey metrics.
- Work cross-functionally with Commercial, Product, Marketing, CRM, Compliance, and Operations to drive aligned execution.
Requirements
- Previous experience within the sports betting, gaming, or wider iGaming industry, with a strong understanding of the market and audience.
- Commercially minded, analytical, and strategic, with strong planning and execution capability.
- Customer-obsessed, passionate about designing seamless, high-impact experiences.
- Experience in fast-paced digital businesses; gaming or betting experience is a plus.
- Proactive self-starter who adapts quickly to changing market and regulatory environments.
- Strong cross-functional collaborator and influencer across Product, Marketing, Analytics, Compliance, and Ops.
- Clear communicator, comfortable with ambiguity, able to balance long-term strategy with hands-on delivery.
Benefits
- Discretionary annual performance bonus
- 30 days paid leave
- Health and dental insurance for you, your partner and your children (if you all live at the same address)
- Personal life assurance and partial & permanent disability insurance
- The option to join our company pension scheme
- A personal interest allowance to let you learn something new or pursue a hobby
- External learning support of up to £2,000 or equivalent in local currency, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career
- Looking to extend your family? You will receive a cash gift of 1,000 EUR for your new addition whilst working for us
- 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay
- Access to an on-site gym. *Benefits may vary based on location*
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
KYCcustomer metricslifecycle conversioncustomer journeyscompliance initiativesdata analysiscommercial reportingperformance monitoringstrategic planningexecution capability
Soft Skills
customer-obsessedanalyticalstrategicproactiveself-startercross-functional collaborationinfluencingclear communicationadaptabilityproblem-solving