Flutter International

CRM Planning Manager – 14 month FTC

Flutter International

full-time

Posted on:

Location Type: Office

Location: London • United Kingdom

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About the role

  • Deliver game-changing CRM communication experiences, continually raising the bar while working at pace
  • Develop & present clear CRM strategy communication plans using PowerPoint that tell compelling stories to inspire marketing and commercial colleagues alike
  • Own the CRM governance process, triaging incoming briefs and owning the monthly planning cycle and centralisation of contact plans
  • Manage the process by which strategies are translated into detailed yet clear campaign plans
  • Identify and communicate key customer and market trends, applying these into plans
  • Collaborate within CRM and across the business to assist The Senior CRM Manager in the development of a new customer contact strategy
  • Oversee campaign analysis and test and learn plans, that consistently improve programme performance
  • Ensure we have a clear and coherent data strategy to support the execution of our communication programmes

Requirements

  • Proven track record & experience driving commercial success whilst putting the customer at the heart of CRM communication strategies and programmes
  • Experience of managing a range of direct media channels and CRM programmes
  • Background of working in a CRM strategy or CRM planning focused role centred on CRM & digital communications
  • Ability to work with analytics functions to extract the correct data, transform it from information to insight and tell simple compelling stories
  • Passion for understanding what makes customers tick & CRM engagement techniques
  • Experience presenting to senior stakeholders, with excellent Excel and PowerPoint skills
  • Strong understanding of CRM segmentation, data & direct marketing
  • Ability to identify opportunities for driving commercial value, and to defend and prioritise initiatives based on data and/or insight
  • A marketing/business degree level qualification or equivalent would be desirable
Benefits
  • Discretionary annual performance bonus
  • 30 days paid leave
  • Health and dental insurance for you, your partner and your children (if you all live at the same address)
  • Personal life insurance and income protection
  • The option to join our company pension scheme
  • A personal interest allowance to let you learn something new or pursue a hobby
  • Looking to extend your family? You will receive a cash gift of £1,000 for your new addition whilst working for us
  • 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay
  • Online Discount Scheme, including discounted shopping and cinema vouchers

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
CRM strategycampaign planningdata analysisCRM segmentationdirect marketingPowerPointExcel
Soft skills
communicationcollaborationstorytellinganalytical thinkingcustomer focuspresentation skills
Certifications
marketing degreebusiness degree