Product Marketing Manager – Commerce Media
Fluent, Inc
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $85,000 - $105,000 per year
About the role
- Develop and maintain high-impact enablement materials, including one-pagers, vertical sheets, capability overviews, battlecards, and case study narratives.
- Support product launches with structured messaging, internal briefs, and sales readiness materials.
- Equip Sales with messaging toolkits that align to active campaigns and GTM priorities.
- Act as an intermediary between our GTM team and brand to ensure that materials are always best in class and personalized.
- Own the development and scaling of Fluent’s customer storytelling strategy, translating client outcomes into compelling case studies and proof narratives that support sales and marketing efforts.
- Partner with Sales and Customer Success to identify flagship accounts and secure referenceable client stories that strengthen credibility in priority segments.
- Develop reusable proof frameworks and narrative templates that enable consistent storytelling across campaigns, website, and sales materials.
- Extend Fluent’s core positioning into priority verticals, adapting value propositions to resonate with specific buyer segments.
- Develop vertical-specific messaging frameworks grounded in customer insight, use cases, and competitive context.
- Support go-to-market strategy for new product launches, ensuring clear positioning and commercial readiness.
- Maintain and evolve core value propositions to reflect product updates and market shifts.
- Clarify competitive differentiation and support competitive intelligence efforts in partnership with Revenue Marketing.
- Ensure messaging consistency across business lines and buyer touchpoints.
- Lead ongoing competitive research to clarify positioning, identify whitespace opportunities, and strengthen differentiation.
- Translate competitive insights into actionable enablement materials, including battlecards, objection-handling frameworks, and differentiation guides.
- Monitor industry trends across retail, CPG, creator, and performance marketing ecosystems, producing insight-driven content that reinforces Fluent’s market authority.
- Develop industry-facing thought leadership content that reflects emerging trends, category shifts, and client needs — ensuring messaging remains relevant and forward-looking.
- Partner with Growth Marketing to ensure campaign messaging aligns with established positioning, vertical priorities, and customer proof points.
- Collaborate on website messaging, email, and paid copy to maintain narrative consistency and commercial clarity across channels.
Requirements
- 4–8 years in B2B Product Marketing
- Worked cross-functionally with Sales, Growth, Brand, and Product
- Experience in MarTech / AdTech / SaaS
- Proven GTM launch experience
- Strong sales enablement background
- Competitive intelligence experience
- Deep storytelling ability
- Experience supporting revenue growth directly
Benefits
- Competitive compensation
- Ample career and professional growth opportunities
- Headquarters with an open floor plan to drive collaboration
- Health, dental, and vision insurance
- Pre-tax savings plans and transit/parking programs
- 401K with competitive employer match
- Volunteer and philanthropic activities throughout the year
- Educational and social events
- The amazing opportunity to work for a high-flying performance marketing company!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B Product MarketingGTM launchsales enablementcompetitive intelligencestorytellingMarTechAdTechSaaSnarrative templatesproof frameworks
Soft Skills
cross-functional collaborationcommunicationstrategic thinkingcreativityinsight-driven content developmentadaptabilityleadershipclient engagementanalytical skillsproblem-solving