Flowon - Gamification Lab

Growth Marketing Assistant, Inbound/Outbound

Flowon - Gamification Lab

full-time

Posted on:

Location Type: Remote

Location: Brazil

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Salary

💰 R$2,198 per month

About the role

  • Develop and implement inbound marketing strategies aimed at generating B2C leads for the lead acquisition team;
  • Manage and optimize campaigns using a variety of tools integrated with the CRM;
  • Analyze and segment databases to ensure campaigns reach the most relevant audiences with the highest conversion potential;
  • Monitor campaign performance and adjust strategies based on analysis and feedback from the lead acquisition team;
  • Ensure the lead acquisition team has a steady flow of qualified leads to work on;
  • Set up CRM workflows, email sequences, email marketing, and other actions focused on B2C lead acquisition.
  • Develop and implement outbound marketing strategies, with a strong emphasis on email marketing and automation, aimed at generating B2B leads for the lead acquisition team;
  • Create and optimize persuasive copy for email campaigns, automation sequences, and other materials with a focus on conversion;
  • Manage and optimize email campaigns and nurturing flows using a variety of tools integrated with our CRM;
  • Analyze and segment databases to ensure campaigns reach the most relevant audiences with the highest conversion potential;
  • Monitor campaign performance and adjust strategies based on analysis and feedback from the lead acquisition team;
  • Ensure the lead acquisition team has a steady flow of qualified leads to work on;
  • Stay up to date with B2B marketing, copywriting and technology trends, applying new techniques and tools as needed;
  • Configure CRM workflows, email sequences, email marketing and other actions focused on B2B lead acquisition.

Requirements

  • Bachelor's degree in Marketing, Communication, Advertising, or related fields;
  • Excellent written communication skills and the ability to produce clear, concise copy;
  • Knowledge of CRM platforms and/or marketing automation tools;
  • Analytical skills, including the ability to manipulate and analyze large datasets using spreadsheets (Excel or Google Sheets);
  • Proficiency in reading English;
  • Quick learner when it comes to software;
  • Enjoys the integration between marketing and sales teams;
  • Ability to create advertising content that is engaging and persuasive;
  • Knowledge of lead acquisition strategies;
  • Knowledge of copywriting techniques and psychological triggers applied to emails and CTAs (calls-to-action);
  • Basic understanding of A/B testing for campaign optimization;
  • Experience creating reports and dashboards using Google Looker Studio;
  • Ability to analyze key performance metrics (KPIs) for campaigns;
  • Experience building and maintaining relevant, up-to-date email lists within CRM systems;
  • Ability to plan, implement, and evaluate email marketing campaigns with a focus on conversion.
Benefits
  • Meal allowance loaded onto a Swile flexible card;
  • Amil health insurance;
  • Amil dental plan at no cost to employees;
  • Birthday day off after one year of employment;
  • Access to the Vittude online therapy platform;
  • TotalPass membership;
  • Opportunity to participate in courses offered by the institution under special conditions for employees, including full undergraduate scholarships after the probationary period and partial postgraduate scholarships;
  • Possibility of scholarships for dependents and/or spouse after two years of employment.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
inbound marketing strategiesoutbound marketing strategiesemail marketingmarketing automationcopywriting techniquesA/B testingdata analysiscampaign optimizationlead acquisition strategiesKPI analysis
Soft Skills
written communicationanalytical skillsquick learnerpersuasive content creationteam collaborationadaptabilityattention to detailproblem-solvingstrategic thinkingcreativity
Certifications
Bachelor's degree in MarketingBachelor's degree in CommunicationBachelor's degree in Advertising