Floowi Inc

Creative Strategist

Floowi Inc

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Analyze ad performance in Meta Ads Manager to identify what's working and why
  • Research customer behavior, competitors, and industry trends to inform creative strategies
  • Create and manage creative briefs for UGCs, VSLs, and prelanders
  • Oversee post-production to ensure creative pacing, storytelling, and structure are optimized
  • Plan creative testing strategies with the media buying team to scale high-performing ads
  • Lead iteration cycles based on metrics such as CTR, CVR, Hook Rate, CPA, and ROAS
  • Collaborate with cross-functional teams including copywriters, designers, and media buyers to ensure creative execution aligns with strategic goals

Requirements

  • 3+ years of experience as a Senior Creative Strategist for 8-9 figure DTC brands
  • Proven track record with Meta ad creatives that have scaled with $500K+ spend
  • Strong understanding of direct-response copywriting and consumer psychology
  • Ability to analyze performance metrics and make data-driven creative decisions
  • Experience creating UGC/VSLs and ad concepts that drive real revenue
  • Experience managing copywriters, designers, and external agencies
Benefits
  • Full-time remote role in a fast-moving creative and performance environment
  • Lead creative strategy for a growing portfolio of brands
  • Opportunity to have a direct impact on scaling ad performance on Meta
  • Collaboration with a talented team and cross-functional stakeholders
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Meta Ads Managerdirect-response copywritingperformance metrics analysisUGC creationVSL creationad concept developmentcreative testing strategiesdata-driven decision makingstorytellingcreative brief management
Soft Skills
collaborationleadershipstrategic thinkingcreativitycommunicationproject managementanalytical thinkingproblem-solvingteam managementadaptability