Floowi Inc

B2B Growth Marketing Manager – ABM, HubSpot

Floowi Inc

full-time

Posted on:

Location Type: Remote

Location: Anywhere in Latin America

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About the role

  • Build and execute account-based marketing campaigns targeting defined B2B healthcare segments, including account selection, segmentation, and engagement tracking.
  • Execute SEO strategies by optimizing on-page elements, producing keyword-driven content, and continuously auditing and improving existing assets.
  • Create and publish B2B content aligned with narrative-driven frameworks, including blog posts, case studies, landing pages, and nurture materials tailored to specific verticals.
  • Develop and optimize landing pages and conversion flows, testing CTAs and structures to improve performance and ensure alignment with campaign messaging.
  • Build and manage lead nurturing workflows, scoring models, and re-engagement strategies in HubSpot to support sales readiness and pipeline progression.
  • Manage LinkedIn presence, including organic content, audience growth, and outreach campaigns aligned with ABM initiatives.
  • Execute email marketing campaigns and newsletters, including segmentation, copywriting, and performance tracking across engagement and revenue metrics.

Requirements

  • 5+ years of B2B marketing experience.
  • Strong proficiency in HubSpot, including workflows, sequences, lead scoring, lists, reporting, and pipeline management.
  • Proven experience executing account-based marketing (ABM) campaigns.
  • Solid SEO knowledge with demonstrated results in organic growth.
  • Excellent English writing skills with the ability to produce clear, persuasive B2B content.
  • Experience with StoryBrand framework or similar narrative-driven messaging approaches.
  • Ability to work independently with asynchronous direction from leadership.
Benefits
  • Competitive salary in USD
  • Remote-first flexibility. Work from anywhere.
  • A monthly flexible benefits budget, in addition to your salary.
  • PTO and paid U.S. holidays
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
account-based marketingSEOcontent creationlanding page optimizationlead nurturing workflowsemail marketingcopywritingperformance trackingB2B marketingnarrative-driven frameworks
Soft Skills
writing skillsindependent workcommunicationpersuasionorganizational skills