Flock Safety

Website Experience Manager

Flock Safety

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $100,000 - $130,000 per year

About the role

  • Own the website experience end to end, focusing on conversion rate optimization (CRO), SEO/AEO management, and site experience improvements.
  • Build and scale our A/B testing program through VWO.
  • Manage our SEO program in partnership with our agency.
  • Develop our emerging AEO (Answer Engine Optimization) strategy to ensure Flock is discoverable in AI powered search.
  • Partner with Brand/Creative on web page builds and project management to focus on high-impact strategic and technical work that drives pipeline.
  • Conduct an in-depth review of the current website structure, content, tech stack, and SEO performance.
  • Meet with stakeholders to understand current pain points and consolidate findings.
  • Develop an initial web experience strategy for improvements and get feedback from stakeholders.
  • Stand up and implement our A/B testing platform and launch initial experiments.
  • Maintain a continuous pipeline of A/B test experiments.

Requirements

  • 5+ years of experience in managing and optimizing websites for high-growth companies
  • Expert user of Webflow or similar CMS
  • Proven track record of driving results through A/B testing programs with tools like VWO, Optimizely, or similar tools
  • Strong understanding of CRO methodology, hypothesis development, test design, statistical significance, and iteration
  • Independent self-starter, capable of taking ownership of projects and driving them to completion
  • Deep knowledge of technical SEO and experience managing SEO agencies
  • Familiarity with AEO concepts and AI driven search optimization
  • Proficient in Google Analytics (GA4), Google Tag Manager (GTM), and Google Search Console (GSC)
  • Experience with martech tools such as Qualified (chatbot), VWO, 6sense, and personalization platforms
  • Proficient in website content management and strategy and a deep understanding of current web best practices and technologies
  • Ability to manage agency partners and internal stakeholders cross-functionally
  • Understanding of HTML/CSS for website customization
  • Highly organized with the ability to prioritize high impact work over reactive requests
  • A shared passion in our mission to eliminate crime.
Benefits
  • Flexible PTO: We seriously mean it, plus 11 company holidays.
  • Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match.
  • Family Leave: All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time.
  • Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. Flock will provide a $50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses.
  • Spring Health: Spring Health offers a variety of mental health benefits, including therapy, coaching, medication management, and digital tools, all tailored to each individual's needs.
  • Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support.
  • Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions.
  • ERGs: We want all employees to thrive and feel like they belong at Flock. We offer four ERGs today - Women of Flock, Flock Proud, LEOs and Melanin Motion. If you are interested in talking to a representative from one of these, please let your recruiter know.
  • WFH Stipend: $150 per month to cover the costs of working from home.
  • Productivity Stipend: $250 per year to use on Audible, Calm, Masterclass, Duolingo, Grammarly and so much more.
  • Home Office Stipend: A one-time $750 to help you create your dream office.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
conversion rate optimizationA/B testingSEOAEOHTMLCSSGoogle AnalyticsGoogle Tag ManagerGoogle Search Consolewebsite content management
Soft Skills
independent self-starterproject managementstakeholder managementorganizational skillsprioritizationcommunication