Senior Product Marketing Manager, Wealth
Monzo Bank
Senior Product Marketing Manager
Flo Health Inc.
full-time
Posted on:
Location Type: Hybrid
Location: London • 🇬🇧 United Kingdom
Visit company websiteSalary
💰 £78,000 per year
Job Level
Senior
About the role
- Establish the role of Product Marketing in the User Centric team and embed within Product teams
- Bring marketing mindset to product development: positioning, value articulation and revenue modelling from earliest stages
- Design and run data-driven tests to learn what resonates with users and refine messaging and value propositions
- Create clear processes in an ambiguous environment
- Position and grow new and priority features and user journeys (Perimenopause, Flo for Partners, Flo for Teens)
- Develop internal go-to-market plans to increase adoption of key features
- Own marketing performance metrics related to engagement, activation, and revenue for supported features
- Collaborate cross-functionally with Product, Medical, UX, Brand, Social, Comms and Claims teams
- Contribute tools, templates and ideas as a key voice in central Product Marketing team
- Partner with Medical, Claims, and Copywriting teams to develop clear, credible and compelling messaging
- Turn feature launches into broader moments of user engagement and advocacy
- Manage multiple shifting priorities and ramp up fast on new projects
Requirements
- 5+ years experience as a Product Marketing Manager in B2C app-based software products
- Experience working in Product-led environments
- Strong Marketing toolkit (messaging, campaign planning, translating user insights)
- Proven ability to use data and testing to inform and improve work
- Comfortable working with and influencing diverse stakeholders across Product, Engineering, Medical, and Marketing
- Highly adaptable with a can-do mindset and ability to thrive in ambiguity
- Strong communication and organizational skills, CEFR C2-level English
- Independent, hands-on, and motivated to make an impact
- Nice to have: Experience in regulated HealthTech or Digital Health
- Nice to have: Familiarity with the female health & wellness space, or strong interest in supporting women’s health and wellbeing
Benefits
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingdata-driven testingrevenue modelinggo-to-market planningmarketing performance metricscampaign planninguser insights translationmessaging developmentfeature positioninguser journey development
Soft skills
strong communicationorganizational skillsadaptabilityinfluencing stakeholdersindependencehands-on approachmotivatedcan-do mindsetability to thrive in ambiguitycollaboration